Japan’s prospects for Vancouver

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How many medals in total of any colour do you think Japan will get this year? graph of japanese statisticsWith the Winter Olympics due to open on the 12th (or 13th Japan time), here’s a timely survey from iShare into the Vancouver Winter Olympics.

Demographics

Between the 19th and 22nd of January 2010 497 members of the CLUb BBQ free email forwarding service completed a private internet-based questionnaire. 58.8% of the sample were male, 33.2% in their twenties, 30.4% in their thirties, and 36.4% in their forties.

There’s been two interesting bits of news about Japanese athletes: first, Miho Takagi, the 15 year old speed skater with the unfortunately-designed outfit, has been mentioned on the news as much regarding her chance to be able to use English as her actual skating, then a lead story on one channel today was Kazuhiro Kokubo, the halfpipe snowboarder, getting banned from Japan’s welcoming ceremony for being sloppy-dressed at Narita airport, having – shock-horror – a loose tie and his shirt tails hanging out.

The Olympic committee have set a target of 10 medals for Vancouver, but 85% think Japan will get four or less…

Research results

Q1: Have you ever tried any of the sports that feature in the Winter Olympics? (Sample size=497)

 AllMale
N=292
Female
N=205
Yes22.3%22.3%22.4%
No77.7%77.7%77.6%

Q2: Did you know that the 21st Winter Olympics will be held in Vancouver, Canada between the 12th and 28th of February 2010? (Sample size=497)

 AllMale
N=292
Female
N=205
Yes78.1%75.0%82.4%
No21.9%25.0%17.6%

Q3: Do you think you will watch or listen to the Winter Olympics, either live or recorded? (Sample size=497)

 AllMale
N=292
Female
N=205
Definitely want to (to SQs)12.9%10.6%16.1%
If I have the opportunity (to SQs)57.3%55.5%60.0%
Don’t want to29.8%33.9%23.9%

Q3SQ1: How will you mainly watch or listen to the Winter Olympics? (Sample size=349)

 AllMale
N=193
Female
N=156
Live broadcasts41.8%41.5%42.3%
Recorded broadcasts39.5%36.8%42.9%
Record broadcasts myself and watch later18.6%21.8%14.7%

Q3SQ2: Which competitions in the Winter Olympics do you plan to watch? (Sample size=349, multiple answer)

 AllMale
N=193
Female
N=156
Figure skating78.8%68.9%91.0%
Ski jumping44.7%48.2%40.4%
Speed skating35.5%39.4%30.8%
Curling26.1%30.6%20.5%
Freestyle ski24.4%26.4%21.8%
Downhill ski21.8%29.0%12.8%
Nordic ski18.9%19.2%18.6%
Snowboard15.8%15.5%16.0%
Bobsleigh12.9%16.6%8.3%
Short track speed skate11.2%11.4%10.9%
Luge10.0%11.4%8.3%
Cross-country ski7.7%6.2%9.6%
Skeleton luge7.7%8.8%6.4%
Ice hockey5.4%6.7%3.8%
Biathlon3.4%2.6%4.5%

Q4: How many Japanese competitors’ names do you know? (Sample size=497)

 AllMale
N=292
Female
N=205
One or two18.1%20.5%15.1%
Three or four28.4%27.7%29.3%
Five or six16.5%14.7%19.0%
Seven or eight6.8%4.5%10.2%
Nine or ten2.8%2.1%3.9%
Eleven or more2.2%2.1%2.4%
None at all25.2%28.8%20.0%

Q5: Japan won just one medal at the last Winter Olympics at Torino. How many medals in total of any colour do you think they will get this year? (Sample size=497)

 AllMale
N=292
Female
N=205
None at all6.0%6.5%5.4%
One or two40.4%43.5%36.1%
Three or four39.8%36.3%44.9%
Five or six9.3%8.6%10.2%
Seven or eight1.8%1.4%2.4%
Nine or ten0.8%1.0%0.5%
Eleven or more1.8%2.7%0.5%
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