Do you believe in fortune telling? graph of japanese statisticsiShare once again take an interesting look at a corner of Japanese life, this time the matter of fortune telling.


Between the 8th and 14th of January 2010 567 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.0% of the sample were male, 34.7% in their twenties, 30.7% in their thirties, and 34.6% in their forties.

I must say I was surprised at how low the percentage of blood type believers were – I would have guessed that the majority believed, but perhaps it’s just that blood type is just an easy conversation starter, the equivalent of “What’s your sign?”

Research results

Q1: Do you believe in fortune telling? (Sample size=567)

  All Male
Believe 1.8% 1.3% 2.3%
Perhaps believe 26.3% 19.6% 34.1%
Perhaps don’t believe 42.3% 39.9% 45.2%
Don’t believe 29.6% 39.2% 18.4%

Q2: About how often do you check you fortune on television, in magazines, on mobile phone, on computer, etc? (Sample size=567)

  All Male
Less than once a year 3.4% 2.0% 5.0%
Less than once every six months 6.3% 6.5% 6.1%
Less than once a month 8.6% 4.2% 13.8%
Less than once a week 12.7% 10.8% 14.9%
Less than once a day 21.7% 18.0% 26.1%
Once a day or more 9.9% 9.8% 10.0%
Never 37.4% 48.7% 24.1%

Q2SQ: On average, about how accurate is your fortune? (Sample size=355)

  All Male
Less than 10% 27.9% 33.1% 23.7%
Less than 30% 29.3% 28.7% 29.8%
Less than 50% 30.7% 28.7% 32.3%
Less than 70% 11.3% 8.3% 13.6%
Less than 90% 0.6% 1.3% 0.0%
90% or more 0.3% 0.0% 0.5%

Looking at the perceived accuracy versus frequency of checking, there was no significant difference in the number who thought horoscopes were more than 50% correct. Only those checking daily showed a slight blip.

Q3: Do you believe in blood type defining character? (Sample size=567)

  All Male
Believe 4.1% 4.2% 3.8%
Perhaps believe 31.9% 24.8% 40.2%
Perhaps don’t believe 30.2% 29.1% 31.4%
Don’t believe 33.9% 41.8% 24.5%

There was a definite correlation between belief in the two types of fortune telling.


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