One of my most popular posts of 2009 was this list of male fetishes, so I was glad to see that goo Ranking finally got round to posting women’s secret fetishes.


Between the 18th and 21st of December 2009 1,077 members of the goo Research monitor group completed a private internet-based questionnaire. 51.0% of the sample were female, 8.7% in their teens, 15.3% in their twenties, 27.0% in their thirties, 27.8% in their forties, 11.9% in their fifties, and 9.3% aged sixty or older. Naturally, only the women answered this survey.

The previous survey got a few comments on the lack of more racy fetishes and how many of the options were not much more than turn-ons, so to answer these criticisms, first note that goo Research does try to keep things family-friendly, and second, that’s the Japanese language for you! The English word fetish when imported into Japanese loses a lot of its strength.

Anyway, I hope you enjoy this list too. There’s some quite strange items here, starting from number two… One new word, let alone fetish, for me was Adam’s apple, which in Japanese is のど仏, nodo botoke, or throat Buddha.

Ranking result

Q: What’s your secret favourite fetish? (Sample size=549, women)

Rank   Score
1 Voice 100
2 Veins in the back of the hand 52.6
3 Really muscular bums 32.7
4 Fat fingers 30.6
5= Adam’s apple 26.0
5= Silky hair 26.0
7 Prominent wrist bones 24.5
8 “Gorilla Macho” muscle men 21.9
9 Exposed V of skin in unbuttoned white shirts 18.9
10 5 o’clock shadow 13.8
11 Scrawny chest 11.2
12 Body smell 9.2
13 Lower lips 7.7
14 Just-shaved look 7.1
15 Ankles 6.6
16 Untamed hair 6.1
17= White bits left after tanning 4.6
17= Upper lips 4.6
19 Thin eyebrows 4.1
20 Sideburns 2.6


wintersweet · January 24, 2010 at 13:43

Ooooooooookay then!

derp · February 10, 2010 at 05:48

This is actually pretty accurate compared to the female version. According to this, only voice (probably includes personality) matters a whole lot.

Sohbet · February 25, 2010 at 14:00

Thanks you forever sohbet pages..

kale · October 23, 2010 at 07:08

Fat fingers???????

    Ian · June 13, 2011 at 01:44

    I agree .. my last g/f liked to bite and chew on my fingers. (figure that one out) 😀

kale · October 23, 2010 at 07:15

amazing! japanese women are different from european women.
in very good way.

Ian · June 13, 2011 at 01:46

Thanks for all the constant post and polls. really helps in the research department for me.

Rom · March 23, 2012 at 15:45

adam’s apple?

Mars · July 15, 2012 at 21:53

veins in the back of the hand o_e

Mike · September 20, 2012 at 21:29

I meet all of those qualities 😉

Daniel · January 7, 2013 at 12:44

Hmm lets see,1 I have a New Zealand accent which apparently is suppose to be sexy (dunno why)but it’s voice & I dunno if mine is good, 2 yup I have veins in the back of my hand, 3 nope my bum’s flat, 4 nope I have skinny fingers, 5 yup I’m a guy so I have an adams apple, 6 (5)nope I have fluffy hair, 7 well they’re skinny, 8 does a 4pac count apart from that I’m average I guess, 9 I don’t have any white button up shirts, 10 it’s a bit more than a 5 o’clock shadow, 11 yup I have a scrawny chest, 12 I don’t think I smell like anything in particular, 13 yes I have a lower lip most people do, 14 nope I have facial hair, 15 they’re boney ankles, 16 yup especially in the wind, 17 I don’t tan or get sunburnt for that matter, 18(17) similar answer as 13, 19 nope I have bushy eyebrows, 20 kind of they’re hidden by my hair though. Well this is as good as I get to those fetches.

    Ian · February 25, 2014 at 09:27

    Hey Daniel,

    Omadetou, your the PERFECT type for……………………………??????????
    Maybe you can find a girl who has every fetish listed. 😛

Nicotine · February 21, 2014 at 18:51

Hey Daniel, I think I speak for everybody when I say “NOBODY CARES”.

    Swell Dude · March 22, 2014 at 12:03

    You obviously do if you took time to say “NOBODY CARES”.

Po · March 18, 2014 at 04:21

wtf is 5 o clock shadow

Choosing the Right Martial Art For You » Art Competitions | Martial Arts Leisure Knowledge · January 25, 2010 at 02:59

[…] Favourite festishes of Japanese females | 世論 What Japan Thinks […]

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