Favourite fetishes of Japanese females


One of my most popular posts of 2009 was this list of male fetishes, so I was glad to see that goo Ranking finally got round to posting women’s secret fetishes.


Between the 18th and 21st of December 2009 1,077 members of the goo Research monitor group completed a private internet-based questionnaire. 51.0% of the sample were female, 8.7% in their teens, 15.3% in their twenties, 27.0% in their thirties, 27.8% in their forties, 11.9% in their fifties, and 9.3% aged sixty or older. Naturally, only the women answered this survey.

The previous survey got a few comments on the lack of more racy fetishes and how many of the options were not much more than turn-ons, so to answer these criticisms, first note that goo Research does try to keep things family-friendly, and second, that’s the Japanese language for you! The English word fetish when imported into Japanese loses a lot of its strength.

Anyway, I hope you enjoy this list too. There’s some quite strange items here, starting from number two… One new word, let alone fetish, for me was Adam’s apple, which in Japanese is のど仏, nodo botoke, or throat Buddha.

Ranking result

Q: What’s your secret favourite fetish? (Sample size=549, women)

Rank Score
2Veins in the back of the hand52.6
3Really muscular bums32.7
4Fat fingers30.6
5=Adam’s apple26.0
5=Silky hair26.0
7Prominent wrist bones24.5
8“Gorilla Macho” muscle men21.9
9Exposed V of skin in unbuttoned white shirts18.9
105 o’clock shadow13.8
11Scrawny chest11.2
12Body smell9.2
13Lower lips7.7
14Just-shaved look7.1
16Untamed hair6.1
17=White bits left after tanning4.6
17=Upper lips4.6
19Thin eyebrows4.1
Read more on: ,


  1. January 24, 2010 @ 13:43

    Ooooooooookay then!

  2. derp said,
    February 10, 2010 @ 05:48

    This is actually pretty accurate compared to the female version. According to this, only voice (probably includes personality) matters a whole lot.

  3. Sohbet said,
    February 25, 2010 @ 14:00

    Thanks you forever sohbet pages..

  4. kale said,
    October 23, 2010 @ 07:08

    Fat fingers???????

    • Ian said,
      June 13, 2011 @ 01:44

      I agree .. my last g/f liked to bite and chew on my fingers. (figure that one out) 😀

  5. kale said,
    October 23, 2010 @ 07:15

    amazing! japanese women are different from european women.
    in very good way.

  6. Ian said,
    June 13, 2011 @ 01:46

    Thanks for all the constant post and polls. really helps in the research department for me.

  7. Rom said,
    March 23, 2012 @ 15:45

    adam’s apple?

  8. Mars said,
    July 15, 2012 @ 21:53

    veins in the back of the hand o_e

  9. Mike said,
    September 20, 2012 @ 21:29

    I meet all of those qualities 😉

  10. Daniel said,
    January 7, 2013 @ 12:44

    Hmm lets see,1 I have a New Zealand accent which apparently is suppose to be sexy (dunno why)but it’s voice & I dunno if mine is good, 2 yup I have veins in the back of my hand, 3 nope my bum’s flat, 4 nope I have skinny fingers, 5 yup I’m a guy so I have an adams apple, 6 (5)nope I have fluffy hair, 7 well they’re skinny, 8 does a 4pac count apart from that I’m average I guess, 9 I don’t have any white button up shirts, 10 it’s a bit more than a 5 o’clock shadow, 11 yup I have a scrawny chest, 12 I don’t think I smell like anything in particular, 13 yes I have a lower lip most people do, 14 nope I have facial hair, 15 they’re boney ankles, 16 yup especially in the wind, 17 I don’t tan or get sunburnt for that matter, 18(17) similar answer as 13, 19 nope I have bushy eyebrows, 20 kind of they’re hidden by my hair though. Well this is as good as I get to those fetches.

    • Ian said,
      February 25, 2014 @ 09:27

      Hey Daniel,

      Omadetou, your the PERFECT type for……………………………??????????
      Maybe you can find a girl who has every fetish listed. 😛

  11. Nicotine said,
    February 21, 2014 @ 18:51

    Hey Daniel, I think I speak for everybody when I say “NOBODY CARES”.

    • Swell Dude said,
      March 22, 2014 @ 12:03

      You obviously do if you took time to say “NOBODY CARES”.

  12. Po said,
    March 18, 2014 @ 04:21

    wtf is 5 o clock shadow

Leave a Comment


1 Trackback \ Ping »

  1. January 25, 2010 @ 02:59

    […] Favourite festishes of Japanese females | 世論 What Japan Thinks […]