Search most common way of finding new blogs


Are you updating a blog? graph of japanese statisticsThe power of Google, or more probably Yahoo! in the case of Japan, was revealed by this recent survey from Marsh Inc and reported on by into blog services.


Between the 28th and 30th of October 2009 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I don’t think I’ve added a new blog to my regular reading list for a while, but the last Japan-related one I added was either through JapanSoc or Japan Probe‘s headline list.

Another blog I’ve recently started reading regularly was found through a Google news RSS feed for one of my other blogs.

How did you first find What Japan Thinks?

View Results

Research results

Q1: Are you updating a blog? (Sample size=300)

Currently am (to SQ1)26.7%
Used to, but not now (to SQ1)13.7%
Never have (to SQ1)57.3%
Don’t know what a blog is2.3%

Q1SQ1: Do you have blogs you regularly check? (Sample size=293)

Yes (to SQ2)41.6%

Q1SQ2: How did you first learn of these blogs you regularly check? (Sample size=122, multiple answer)

Found through search6754.9%
Family, friend’s blog3327.0%
Family, friend’s introduced me to it1713.9%
Ordinary site introduced it1411.5%
News site introduced it108.2%
Found through blog service’s new updates list97.4%
Magazine, newspaper introduction64.9%
Email newsletter64.9%
Don’t know, don’t remember86.6%
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