The power of Google, or more probably Yahoo! in the case of Japan, was revealed by this recent survey from Marsh Inc and reported on by japan.internet.com into blog services.
Between the 28th and 30th of October 2009 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
How did you first find What Japan Thinks?
Q1: Are you updating a blog? (Sample size=300)
Currently am (to SQ1) 26.7% Used to, but not now (to SQ1) 13.7% Never have (to SQ1) 57.3% Don’t know what a blog is 2.3%
Q1SQ1: Do you have blogs you regularly check? (Sample size=293)
Yes (to SQ2) 41.6% No 58.4%
Q1SQ2: How did you first learn of these blogs you regularly check? (Sample size=122, multiple answer)
Votes Percentage Found through search 67 54.9% Family, friend’s blog 33 27.0% Family, friend’s introduced me to it 17 13.9% Ordinary site introduced it 14 11.5% News site introduced it 10 8.2% Found through blog service’s new updates list 9 7.4% Magazine, newspaper introduction 6 4.9% Email newsletter 6 4.9% Other 3 2.5% Don’t know, don’t remember 8 6.6%