Have you used your mobile phone's Osaifu Keitai functionality? graph of japanese statisticsIn the twelveth regular survey into electronic cash, conducted by goo Research and reported on by japan.internet.com, it is now not just credit card electronic cash that has passed the 50% penetration mark, but also mobile phones have reached that milestone, although the majority of the mobile phone contactless IC chips are lying idle.

Demographics

Between the 25th and 30th of September 2009 1,094 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.5% in their forties, and 27.5% aged fifty or older.

I don’t have an electronic cash-capable phone, but I recently bit the bullet and went for a smart card-based season ticket plus electronic cash functionality (Hankyu Stacia) and I must say it’s rather handy, although they have a horrendously unnecessarily complicated dual (could even be triple) parallel point system, although on my very first statement I got no points at all…

Research results

Q1: Do you have a contactless IC chip-based electronic cash in a credit card-sized form factor? (Sample size=1,094)

Have one or more 54.2%
Used to have one or more, but not now 4.8%
Never had any 38.3%
Don’t know what contactless IC chip electronic cash is 2.7%

Q2: Does your current mobile phone have Osaifu Keitai, a contactless IC chip-based electronic cash system? (Sample size=1,094)

Yes (to SQ) 49.5%
No 36.9%
Don’t know 8.6%
Don’t have a mobile phone 4.9%

Q2SQ: Have you used your mobile phone’s Osaifu Keitai functionality? (Sample size=542)

Yes 33.0%
No 67.0%

Combining the two we get:

Q2+Q2SQ: Have you used your mobile phone’s Osaifu Keitai functionality? (Sample size=1,094)

Yes 16.4%
No 33.1%
Don’t have Osaifu Keitai phone 36.9%
Don’t know if I have it 8.6%
Don’t have a mobile phone 4.9%

2 Comments

It isn’t black and white · December 1, 2009 at 00:02

[…] [From Majority of mobile phones now have IC chips | What Japan Thinks] […]

It isn't black and white - Tomorrow's Transactions · January 30, 2014 at 01:48

[…] [From Majority of mobile phones now have IC chips | What Japan Thinks] […]

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