This is a subject I’ve looked at a number of times, but I always find the results interesting. The subject is mobile phone coupons, counducted by Point On Research and reported on by


On the 15th of September 2009 exactly 800 members of the Point On Research monitor group completed a mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

The only mobile coupons I use are for Mister Donut, although recently they’ve been pretty poor, 20% off a second doughnut or the like. And they’ve also ended their half-price ice coffee promotion.

Research results

First, from the sample 555 people, or 69.4%, had used mobile phone-based coupons. They were asked the following.

Q1: Where have you used mobile phone coupons? (Sample size=555, multiple answer)

  Votes Percentage
Fast food restaurants 458 82.5%
Family restaurants 190 34.2%
CD, video rental 170 30.6%
Japanese-style pubs 112 20.2%
Karaoke 106 19.1%
Other eating place 67 12.1%
Beauty, health-related 21 3.8%
Sports, leisure facilities 20 3.6%
Hotels, inns 14 2.5%
Other businesses 76 13.7%
Other 20 3.6%

Q2: At what point in time do you usually obtain mobile phone coupon information? (Sample size=555)

Look up shop web site when I need to use 46.3%
Look up coupon web site when I need to use 16.9%
Get regular email updates of latest coupon information 17.8%
Regularly look up coupon information 3.6%
No particular pattern 15.3%

Now, the 245 people who didn’t use mobile phone coupons were asked the following.

Q3: Would you like to use mobile phone coupons in the future? (Sample size=245)

Want to use 6.9%
Depending on the details, would want to use 80.0%
Don’t want to use 13.1%

1 Comment

AJ · June 16, 2010 at 20:42

What exactly is a phone mobile coupon? How do you get one?

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