More ex-users than current RSS users in Japan

It’s been a while since I’ve seen a survey on RSS feed reading habits, but looking at the data in this survey by iBridge Research Plus and reported on by japan.internet.net perhaps the reason is a lack of interest.

Demographics

On the 17th of August 2009 300 members of the iBridge Research Plus monitor group completed a private internet-based questionnaire. 50.7% of the sample were male, 17.7% in their twenties, 31.7% in their thirties, 30.7% in their forties, 15.7% in their fifties, and 4.3% in their sixties.

I’d be lost without my reader, Google Reader. I actually get just about the same number of feed readers as web site visitors per day, and if I exclude feed readers who click through, my RSS feed is most probably the more popular way of reading What Japan Thinks. If you’re not already subscribed, check out the links on the top left to see what I’m on about!

For the benefit of my Mum, using an RSS reader means you don’t need to set mine or my brother’s site as your home page!

Research results

Q1: Do you know about RSS Readers? (Sample size=300)

Yes (to SQ1)	32.0%
No	68.0%

Q1SQ1: Have you ever used an RSS Reader? (Sample size=96)

Used to use, but not now	26.0%
Currently using (to SQ2)	21.9%
Never used	52.1%

Combining these two we get:

Q1+SQ1: Have you ever used an RSS Reader? (Sample size=300)

Used to use, but not now	8.3%
Currently using	7.0%
Never used	16.7%
Don’t know what it is	68.0%

Q1SQ2: What kind of RSS Reader do you currently use the most? (Sample size=21)

Web service-based reader	47.6%
Browser built-in reader	28.6%
Stand-alone software reader	23.8%
Other	0.0%
Don’t know	0.0%