Standby blog topics in Japan

Yesterday was Sunday, but I was all jet-lagged, so please forgive me this post of postponed silliness (only mildly silly in itself, but I find the vast majority of Japanese blogs make Twitter look like Shakespeare) from goo Ranking into standby topics used in blogs, for both men and women.

Demographics

Between the 21st and 25th of May 2009 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were male, 7.3% were in their teens, 16.0% in their twenties, 28.1% in their thirties, 27.9% in their forties, 10.8% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. In this case, obviously 100% of the Japanese online population does not blog!

It’s a bit of a short survey, but after posting a detailed look at blogging habits I did comment about politics not featuring in the list of subjects, but here politics makes an appearance.

I should have some of them ready for when I have jet-lag…

Ranking result

Q: When writing your blog, what standby source of topics do you use? (Sample size=556, male)

Rank		Score
1	What I did today, encounters I had	100
2	Impressions of a movie, television program, animation I saw	67.6
3	Favourite product, service	56.5
4	Impressions of today’s food	52.8
5	Product, service I want to recommend	46.3
6	Political news	45.4
7	Financial news	44.4
8	Sports news	39.8
9	What I bought today	36.1
10	Entertainment gossip	35.2

Q: When writing your blog, what standby source of topics do you use? (Sample size=526, female)

Rank		Score
1	What I did today, encounters I had	100
2	Impressions of today’s food	72.8
3	Favourite product, service	54.3
4	Impressions of a movie, television program, animation I saw	51.0
5	Product, service I want to recommend	50.3
6	What I bought today	46.4
7	Impressions of a comic, book I read	34.4
8	Impressions of a music I listened to	34.4
9	Entertainment gossip	28.5
10	What my boyfriend, family did today	27.8