They’re calling them 自画自賛, jigajisan, or tooting one’s own horn. The first three (conducted in conjunction with the Yomiuri Shimbun) are on Tokyo hotels people want to stay in, foreign cars people want to ride, and favourite coffee shops.

I’ll be Twittering them for your enjoyment.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.