Contextual blog advertisements least popular kind in Japan


Have you ever clicked contextual advertisements to the top, right, etc of search results? graph of japanese statisticsHere is the latest set of results from goo Research’s regular monthly survey into internet advertising, their sixth in the series, reported on by


Between the 25th and 28th of May 2009 1,089 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.1% in their forties, and 27.9% aged fifty or older.

I was disappointed to see (but not surprised looking at my revenue!) that links such as me urging you to buy crappy keitai straps from Japan don’t seem to find much favour with Japanese, but email newsletters being even further down the pecking order seemed a surprise, and I’m not really sure why contextual ads come dead last.

Research results

Q1: Have you ever clicked the contextual advertisements to the top, right, etc of search results? (Sample size=1,089)

Don’t know if I have7.0%
Didn’t know there were advertisements there3.4%

Q2: Have you ever seen contextual advertising in blogs or news articles? (Sample size=1,089)

Don’t know24.3%

Q3: Which kinds of internet advertising makes you want to click on? (Sample size=1,089, multiple answer)

Banner advertisements, display advertisement, Flash advertisements, etc46442.6%
Text advertisements in search results34131.3%
Affilite links introduced within articles33530.8%
Advertisements in email newsletters31929.3%
Contextual advertisements within blogs, other articles29827.4%
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1 Comment »

  1. February 16, 2011 @ 14:58

    Great Blog. Thanks for sharing the information. To Post Your Free Classified Ads @ Delhi Classifieds

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