Do you use emoji, decomail, etc in mobile phone email? graph of japanese statisticsHere’s an interesting survey from iShare that answers the questions that many westerners ask when they see the average Japanese mobile phone email littered with kaomoji smilies and decomail animations, simply “Why?”


Over the 28th and 29th of January 2009 668 users of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.1% of the sample were male, 12.6% in their twenties, 46.1% in their thirties, 33.4% in their forties, 6.7% in their fifties, and 1.2% in their teens or sixty or older.

Just in case you missed last night’s post, you can find about 8,000 (and growing) kaomoji facemarks at evoticon. Other technical terms included in this post are emoji, simple icons, and decomail, HTML templated mail, including DIY text animation.

Research results

Q1: Do you use emoji, decomail, etc in mobile phone email? (Sample size=668)

  All Male
Always (to SQs) 16.9% 10.6% 24.7%
Sometimes (to SQs) 48.2% 48.4% 48.0%
Never 28.3% 33.7% 21.7%
Don’t use mobile phone email 6.6% 7.3% 5.7%

Q1SQ1: Why do you use emoji, decomail, etc in mobile phone email? (Sample size=435, multiple answer)

  All Male
Because I can effectively convey my feelings 57.9% 56.7% 59.2%
Because it softens expressions 56.6% 56.7% 56.4%
Because I can express nuances that are difficult to put into words 49.2% 43.8% 54.6%
Because it looks cute 35.4% 25.3% 45.4%
Because I want to make the receiver happy 22.3% 24.4% 20.2%
Because I enjoy it 19.1% 18.4% 19.7%
Because everyone uses them 5.3% 6.5% 4.1%
Because I want people to think I have good sense 4.1% 5.1% 3.2%
Because I’m not good with words 3.2% 4.6% 1.8%
Other 2.3% 2.3% 2.3%

Q1SQ2: Which of the following types of decoration do you often use? (Sample size=435, multiple answer)

  All Male
Emoji (icons) 81.6% 78.3% 84.9%
Kaomoji (smilies) 76.3% 77.4% 75.2%
Photo attachments 14.0% 8.3% 19.7%
Decomail with illustrations, templates, etc 13.1% 9.2% 17.0%
Handwriting-style font 0.9% 0.5% 1.4%
Galmoji 0.2% 0.5% 0.0%
Other 0.9% 1.4% 0.5%

Q1SQ3: Which of the following types of decoration are you most happy to receive? (Sample size=435)

  All Male
Emoji (icons) 43.9% 44.2% 43.6%
Kaomoji (smilies) 19.5% 22.6% 16.5%
Photo attachments 16.6% 16.1% 17.0%
Decomail with illustrations, templates, etc 12.6% 9.7% 15.6%
Picture the sender has drawn him/herself 3.0% 2.3% 3.7%
Handwritten letter 2.5% 3,2% 1.8%
Handwriting-style font 1.6% 1.4% 1.8%
Galmoji 0.2% 0.5% 0.0%

I’m not sure what a handwritten letter is doing in this list as it is talking about email specifically. Perhaps they mean a photograph of a message?

Q1SQ4: Which of the following types of decoration mail services would you like to try out? (Sample size=435, multiple answer)

  All Male
Decomail resources download service 31.7% 26.3% 37.2%
Original emoji creation service 29.0% 23.5% 34.4%
Handwritten letter exchange service 19.8% 18.4% 21.1%
Conversion to handwriting-style font service 19.3% 17.1% 21.6%
Add text or illustrations to mobile phone photographs service 17.0% 16.1% 17.9%
Purikura photobooth mobile phone forwarding service 9.2% 8.8% 9.6%
Real-time handwritten chat service 7.6% 7.4% 7.8%
Other 13.1% 14.3% 11.9%

Note that some of the services mentioned in the above question do exist for one or more provider.


RMilner · February 11, 2009 at 06:01

Japanese emoticons are too complicated. It’s bad enough trying to keep up with western emoticons.

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