[part 1] [part 2] [part 3]

This extremely detailed survey from goo Research in conjunction with the NTT DATA Institute of Management Consulting, Inc looked at old people and computer and internet usage, and comparing these habits with that of younger people.

Demographics

Between the 12th and 16th of September 2008 1,064 members of the goo Research monitor panel completed a private internet-based questionnaire. 67.5% of the sample were male, 0.9% in their teens, 7.0% in their twenties, 17.4% in their thirties, 12.5% in their forties, 6.0% in their fifties, and 56.1% aged sixty or older. Note that everyone in the sample had access to a computer and has signed up to goo Research as a monitor, so please be aware of that before extrapolating the behaviour observed here to the general population of Japan.

In Q13, I hope the tiny percentage applying security patches excludes those getting pushed Windows updates automatically, and similarly I hope there are a lot of people unaware that their Windows firewall is on. I also wonder what the overlap between those with local anti-virus and those with their service provider’s virus scanning is. Most providers offer the scanning only as a premium service, even though solutions like AVG anti-virus will do everything for free.

In Q16 it is entertaining to see that the only things old folk do on line more than their juniors is share trading, dating, and Second Life!

Research results

Q13: What security measures do you take when using your home computer? (Sample size=1,064, multiple answer)

  Sixty or over
N=597
Under sixty
N=467
Installed anti-virus software 65.5% 76.2%
Don’t open suspicious mail 63.0% 64.2%
Use provider’s email virus checking service 44.7% 31.1%
Use a firewall 36.5% 45.8%
Back up files 26.8% 30.2%
Don’t visit dodgy web sites 17.6% 12.2%
Apply security patches 13.6% 22.7%
Other 1.7% 1.7%
Don’t take any particular security measures 2.7% 2.4%

Q14: Which accessibility functions do you use on your home computer? (Sample size=1,064, multiple answer)

  Sixty or over
N=597
Under sixty
N=467
Large font size 48.6% 16.7%
Use touch panel 7.4% 4.1%
Voice input 6.0% 2.6%
Screen reader 2.2% 1.7%
Braille interface 0.7% 0.6%
Other 0.5% 0.2%
None in particular 49.6% 79.7%

Q15: Which accessibility functions will you want to use in the future on your home computer? (Sample size=1,064, multiple answer)

  Sixty or over
N=597
Under sixty
N=467
Voice input 29.2% 12.9%
Use touch panel 28.5% 17.6%
Screen reader 23.1% 9.4%
Braille interface 12.1% 5.6%
Large font size 11.4% 4.3%
Other 2.0% 0.6%
None in particular 51.4% 73.9%

Q16: What do you use the internet for? (Sample size=1,064, multiple answer)

  Sixty or over
N=597
Under sixty
N=467
Electronic mail 98.7% 98.7%
Hobbies, living information 77.6% 86.1%
Online shopping 73.4% 86.5%
News 73.0% 85.7%
Quiz, questionnaire 63.3% 68.5%
Online banking 45.9% 58.0%
Software download 44.9% 48.0%
Business information 35.5% 47.1%
Online share trading 35.0% 18.4%
Internet auction 34.0% 55.5%
Video viewing, download 31.3% 57.0%
Blog, web site publishing 28.3% 40.0%
Music download 19.1% 44.3%
Bulletin board, chat 15.1% 35.3%
Online game 12.6% 24.8%
mixi, other SNS 8.5% 32.8%
Job-seeking 3.9% 19.1%
Dating, matchmaking 3.2% 1.9%
Second Life, other metaverse 2.9% 2.1%
Other 1.8% 0.6%
Nothing in particular 0.0% 0.0%

Q17: What services from public institutions have you used? (Sample size=1,064, multiple answer)

  Sixty or over
N=597
Under sixty
N=467
Searching for national government information 27.0% 14.8%
e-Tax, eLTAX 18.9% 10.3%
Applications to use libraries 14.2% 13.9%
Public personal identification certification 8.5% 3.4%
Juki Net, online citizen ID system 8.2% 2.8%
Other tax office matters 8.0% 3.4%
Other national government application forms 7.5% 5.1%
Applications to local self-governing bodies 5.5% 4.3%
Applications to use public facilities 4.7% 3.4%
Electronic tendering 3.2% 1.5%
Freedom of Information application 1.8% 1.7%
Applications to public-service corporations 1.8% 0.9%
Applications for passport 1.3% 0.9%
Applications for resident certificates 1.3% 1.3%
Medical services 1.2% 1.1%
Applications for approval and licencing 0.7% 1.3%
Applications to the courts 0.7% 0.4%
Applications to the fire brigade 0.5% 0.0%
Applications to the police 0.3% 0.4%
Other 0.5% 0.9%
None in particular 45.7% 63.2%

Q18: What services from public institutions may you want to use, or you expect to be offered? (Sample size=1,064, multiple answer)

  Sixty or over
N=597
Under sixty
N=467
Applications for passport 27.8% 25.5%
Applications to local self-governing bodies 25.3% 21.6%
Applications for approval and licencing 23.8% 21.0%
Medical services 21.3% 19.9%
Applications to use public facilities 17.8% 16.1%
e-Tax, eLTAX 17.3% 17.8%
Juki Net, online citizen ID system 16.3% 12.6%
Applications for resident certificates 15.9% 22.5%
Applications to use libraries 15.9% 13.7%
Other tax office matters 11.4% 9.2%
Public personal identification certification 10.9% 8.6%
Other national government application forms 10.4% 6.6%
Applications to public-service corporations 9.4% 7.5%
Freedom of Information application 6.5% 5.8%
Applications to the police 5.9% 7.3%
Searching for national government information 5.7% 4.3%
Applications to the courts 4.5% 6.4%
Applications to the fire brigade 3.9% 5.4%
Electronic tendering 2.9% 3.9%
Other 0.3% 0.4%
None in particular 44.9% 55.7%

Q19: What worries and dissatisfactions do you have when using the internet? (Sample size=1,064, multiple answer)

  Sixty or over
N=597
Under sixty
N=467
Virus infection 79.6% 78.6%
Privacy protection 63.5% 66.0%
Danger of information leaks 60.6% 74.3%
Phishing and other fraud 38.2% 43.7%
Credibility of information 36.4% 39.6%
Harmful, evil, illegal information 36.4% 36.6%
Trustworthiness of electronic payment, etc 34.7% 29.8%
Problems differentiating free and paid services 26.0% 24.2%
Slow connection speed 25.6% 25.1%
High data transmission costs 25.1% 28.9%
Abuse of anonymity 22.1% 33.4%
Information overload 18.1% 16.5%
Internet abuse, slander 12.6% 31.7%
Difficulty of use 7.2% 3.2%
Effort required to search for information 4.2% 6.0%
Other 0.8% 0.6%
Nothing in particular 3.2% 3.0%

[part 1] [part 2] [part 3]


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