goo Ranking recently asked the women of the goo Research monitor panel about when they want someone by their side, a survey that drew a lot more negative than positive images.


Between the 21th and 24th of October 2008 1,056 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.5% of the sample were female, 5.0% in their teens, 13.2% in their twenties, 28.4% in their thirties, 31.5% in their forties, 13.1% in their fifties, and 8.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Since this was a female-only survey, only the 554 women answered.

7 and 9 are about the only two positive times (20 might be too), when they want someone to share the joy with; the rest are either sharing the misery or warding off loneliness!

Just to clarify about number 14, in Japan Christmas Eve is for some reason a night for couples, so hearing an Xmas number, rather than bringing out the urge to smash the radio with a hammer, reminds some women of how they don’t have a date. Number 4 is a similar manifestation of the syndrome, when the Christmas lights are ablase – another survey that I may translate this week shows that illuminations are the ideal Christmas date for women.

Ranking result

Q: When do you want someone by your side? (Sample size=554, women)

Rank   Score
1 When I have a cold 100
2 When I’m invited to a party on my own 88.2
3 When I’m in hospital 71.4
4 When the streets are full of illuminations 62.6
5 When I’m feeling down because work isn’t going well 61.8
6 When I can’t sleep because of things going bump in the night 60.9
7 When looking at breathtaking scenery 55.5
8 When something I hate happens at work 54.6
9 When I’ve cooked something wonderful 50.8
10 When I’m having a hot-pot 42.0
11 When I bump into a friend with a partner in tow 36.1
12 When returning to my dark room in the evening 35.7
13 After spending a day off sitting around the house 34.9
14 When I hear a Christmas song 28.6
15 When friends talk about love 23.9
16 When I’m drinking 22.7
17 When watching a program about love 20.6
18 When watching comedy and my solo laughs echo around the room 15.1
19 When I realise I’ve stopped paying attention to clothes, make-up 14.3
20 When buying new clothes 13.9

1 Comment

Being glad to be single in Japan » 世論 What Japan Thinks · January 18, 2009 at 23:10

[…] You may want to contrast this survey with another silly one on when a woman needs a man. […]

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