With the Olympics over for another four years and the South Africa World Cup still two years away, this is a good time to take a look with MyVoice at sports, their third look at the subject. Incidentally, if you want to find out more about sports in Japan, be sure to check out this month’s Japan Blog Matsuri on sport in Japan!
Demographics
Over the first five days of October 2008 14,560 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample were female, 1% in their teens, 15% in their twenties, 37% in their thirties, 30% in their forties, and 17% aged fifty or older.
I don’t have time to watch sport on the television, especially with wall-to-wall baseball, in which I have zero interest, and even if I had the time, the wife owns the remote control…
I used to be a big Formula 1 fan, having attended Suzuka thrice, but even though last month I came across the start of the Japan Grand Prix live on television, both Hamilton and Coulthard piled up on the first lap and the Fuji circuit was totally unfamiliar to me, so I gave up and did the hoovering instead.
Research results
Q1: What sport are you currently most interested in? (Sample size=14,560)
| Japanese baseball |
19.3% |
| Figure skating |
7.0% |
| Japanese national football team |
4.7% |
| Formula 1 |
4.3% |
| Tennis |
4.1% |
| J League domestic football |
3.6% |
| Golf |
3.4% |
| Martial arts (K-1, pro wrestling, etc) |
3.0% |
| Major League Baseball |
2.8% |
| Volleyball |
2.6% |
| Horse racing |
2.5% |
| Sumo |
2.2% |
| European league football |
2.0% |
| Rugby |
0.8% |
| Table tennis |
0.7% |
| Boxing |
0.5% |
| Other |
5.1% |
| No sport that I’m interested in |
31.4% |
Q2: Which of the following sports do you watch matches on television, at the ground, etc? (Sample size=14,560, multiple answer)
| Japanese baseball |
36.4% |
| Japanese national football team |
19.0% |
| Figure skating |
18.8% |
| Volleyball |
14.6% |
| J League domestic football |
14.3% |
| Martial arts (K-1, pro wrestling, etc) |
11.5% |
| Formula 1 |
10.9% |
| Sumo |
10.4% |
| Major League Baseball |
10.3% |
| Golf |
10.1% |
| Tennis |
8.9% |
| Boxing |
8.2% |
| Horse racing |
7.7% |
| European league football |
5.4% |
| Rugby |
4.4% |
| Table tennis |
2.9% |
| Other |
6.6% |
| Don’t watch any sport |
35.6% |
| No answer |
0.7% |
Q3: Which of the following sports do you want to watch, continue to watch matches on television, at the ground, etc in the future? (Sample size=14,560, multiple answer)
| Japanese baseball |
32.3% |
| Figure skating |
22.6% |
| Japanese national football team |
18.4% |
| Major League Baseball |
13.8% |
| J League domestic football |
13.6% |
| Formula 1 |
13.6% |
| Volleyball |
12.5% |
| Tennis |
11.0% |
| Martial arts (K-1, pro wrestling, etc) |
10.8% |
| Sumo |
10.0% |
| European league football |
8.3% |
| Horse racing |
8.3% |
| Golf |
8.2% |
| Boxing |
6.6% |
| Rugby |
4.9% |
| Table tennis |
2.9% |
| Other |
7.8% |
| Don’t want to watch any sport in the future |
25.2% |
| No answer |
0.5% |
Q4: Compared with the 2006 Germany FIFA World Cup, how has your interest in the Japanese national football team changed? (Sample size=14,560)
| Got much more interested |
1.5% |
| Got a little more interested |
4.6% |
| Not really changed |
58.7% |
| Got a little less interested (to SQ) |
17.0% |
| Got much less interested (to SQ) |
17.2% |
| No answer |
1.0% |
Q4SQ: Why has your interest in the Japanese national football team diminished since the Germany World Cup? (Sample size=those less interested in football, multiple answer)
| Number of attractive players has decreased |
41.0% |
| Overall team skill level has dropped |
37.0% |
| Know fewer of the players |
25.4% |
| Fewer players have natural talent |
21.3% |
| Just got less interested in football in general |
16.2% |
| Other sports are more interesting |
9.3% |
| Changed their manager |
8.4% |
| No big tournaments at the moment |
4.8% |
| Other |
2.3% |
| Was originally not interested in football |
19.4% |
| No answer |
0.2% |
Q5: Will Japan qualify for the 2010 South Africa World Cup? (Sample size=14,560)
With the Olympics over for another four years and the South Africa World Cup still two years away, this is a good time to take a look with MyVoice at sports, their third look at the subject. Incidentally, if you want to find out more about sports in Japan, be sure to check out this month’s Japan Blog Matsuri on sport in Japan!
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