Here comes the fortieth regular cellphone upgrade needs survey by goo Research and reported on by japan.internet.com.
Demographics
Between the 6th and 10th of October 2008 exactly 1,000 cellphone users from the goo Research monitor group completed a private internet-based questionnaire. 50.4% of the sample were male, 2.1% in their teens, 18.5% in their twenties, 34.1% in their thirties, 26.8% in their forties, and 18.5% aged fifty or older.
In Q4 one might be surprised by seeing that just 7.6% of people rate Flash support as important, but I wonder how much of this is due to lack of awareness rather than lack of interest? The newest docomo phones now have decome-anime (decoration mail animation), which is basically simple Flash authoring, inserting your own message into an animation, similar to features currently only available through online greeting cards.
Research results
Q1: Which carrier do you use? If more than one, choose the one you use the most. (Sample size=1,000)
| NTT docomo |
49.4% |
| au by KDDI |
27.9% |
| SoftBank |
17.9% |
| Willcom |
4.5% |
| E-mobile |
0.3% |
Q2: Select which of the following are important when upgrading your cellphone. (Sample size=1,000, multiple answer)
| Design |
64.1% |
| Handset price |
59.9% |
| Operability |
34.8% |
| Size |
29.3% |
| Handset type (clamshell, slider, etc) |
28.1% |
| Weight |
24.8% |
| Operator |
24.5% |
| Display |
23.1% |
| Voice call cost |
23.1% |
| Camera spec, functions |
22.8% |
| Additional features (television, GPS, etc) |
22.0% |
| Maker, brand |
20.1% |
| Battery |
16.9% |
| Data packet fees |
16.1% |
| Character input method |
12.7% |
| Supported services |
12.0% |
| Ease of connecting |
11.0% |
| Internal memory size |
10.0% |
| Data transmission speed |
9.7% |
| Voice call quality |
7.4% |
| Other |
2.2% |
| Nothing in particular |
1.8% |
Q3: Select which of the functions from the list below whose presence or absense is important when upgrading your cellphone. (Sample size=1,000, multiple answer)
| Memory card |
33.1% |
| One Seg digital terrestrial television |
30.5% |
| Infra-red |
23.9% |
| Music playback |
22.9% |
| Water, shock resistance |
18.9% |
| FeliCa Osaifu Keitai electronic cash |
15.1% |
| GPS |
13.8% |
| Full browser |
9.0% |
| Bluetooth |
7.9% |
| Wireless LAN |
6.1% |
| FM radio |
5.6% |
| Document viewer (Excel, etc) |
3.9% |
| AM radio |
3.5% |
| Skinnable |
1.7% |
| Analogue television |
1.6% |
| Electronic compass |
1.4% |
| Digital radio |
0.6% |
| Other |
2.5% |
| None in particular |
29.1% |
Q4: Select which of the services from the list below whose presence or absense is important when upgrading your phone. (Sample size=1,000, multiple answer)
| Unlimited data plan |
44.7% |
| Ring tunes (full MP3 quality) |
15.2% |
| Ring tones (lower quality) |
14.8% |
| GPS navigation |
14.7% |
| Deco Mail (HTML mail) |
11.1% |
| International roaming |
8.9% |
| Flash support |
7.6% |
| Video download |
7.5% |
| Push to Talk |
0.6% |
| Other |
0.4% |
| Nothing in particular |
38.1% |
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