Coke or Pepsi? graph of japanese statisticsOne of the eternal questions is “Coke or Pepsi?”, which is also one question from this survey from iShare on cola. I was going to joke that tomorrow I will be doing “Boxers or briefs?”, but then I remembered that I’d already done that one!

Demographics

Between the 29th of August and the 1st of September 2008 464 members of the CLUB BBQ free email forwarding service completed a private online survey. 54.7% of the sample were male, 14.2% in their twenties, 47.4% in their thirties, 28.2% in their forties, and 10.1% in their teens or aged fifty or older.

I’m a Diet Coke person myself, which in Japan actually contains a little bit of sugar. I can cope with Diet Pepsi, but the full sugar efforts are disgusting. The Diet Coke with added vitamins is pretty awful too. How about you?

Research results

Q1: Talking about cola, are you Coca Cola or Pepsi? (Sample size=464)

Coca Cola
80.2%
Pepsi
16.4%
Other
3.4%

There was just 1.5 percentage points between men and women for Coke, but a bigger preference differential for Coke between younger and older people, with youth favouring Coke.

Q2: How often do you drink cola? (Sample size=464)

 
All
Male
N=254
Female
N=210
Almost every day
3.4%
3.9%
2.9%
Several times per week
7.8%
12.6%
1.9%
Several times a month
23.7%
28.0%
18.6%
Don’t really drink much
61.9%
54.7%
70.5%
Never drunk cola
3.2%
0.8%
6.2%

Those in their thirties were the heaviest drinkers, but only by a small amount.

Q2SQ: When buying cola, how do you choose which to buy? (Sample size=449, multiple answer)

 
All
Male
N=254
Female
N=210
Taste
43.2%
43.7%
42.6%
Calories
35.4%
35.3%
35.5%
Price
27.8%
30.6%
24.4%
Maker
16.9%
17.5%
16.2%
Free gift
10.9%
8.7%
13.7%
Volume
7.1%
7.9%
6.1%
New product
2.2%
2.8%
1.5%
Other
5.8%
5.6%
6.1%

The breakdown by brand from Q1 was not noted in full, but the highlights were that for Coke heads, taste scored 39.4%, calories 32.0%, and price 30.0%. For Pepsi-ites, taste was 61.3%, calories 54.7%, and price 20.0%.


6 Comments

mike · January 11, 2009 at 04:25

I love Coke. I like the Cherry flavored sodas.

Zentaro · January 29, 2009 at 23:54

What a great survey! I’m also a big fan of Diet Coke.

JP · February 8, 2009 at 23:48

The rest of the world seems to think otherwise:

http://quebler.com/results?q=18

Nick Ramsay · March 22, 2009 at 00:05

I prefer Coke, but once in a while, a Pepsi makes a refreshing change! 🙂

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