One of the eternal questions is “Coke or Pepsi?”, which is also one question from this survey from iShare on cola. I was going to joke that tomorrow I will be doing “Boxers or briefs?”, but then I remembered that I’d already done that one!
Between the 29th of August and the 1st of September 2008 464 members of the CLUB BBQ free email forwarding service completed a private online survey. 54.7% of the sample were male, 14.2% in their twenties, 47.4% in their thirties, 28.2% in their forties, and 10.1% in their teens or aged fifty or older.
I’m a Diet Coke person myself, which in Japan actually contains a little bit of sugar. I can cope with Diet Pepsi, but the full sugar efforts are disgusting. The Diet Coke with added vitamins is pretty awful too. How about you?
Q1: Talking about cola, are you Coca Cola or Pepsi? (Sample size=464)
Coca Cola 80.2% Pepsi 16.4% Other 3.4%
There was just 1.5 percentage points between men and women for Coke, but a bigger preference differential for Coke between younger and older people, with youth favouring Coke.
Q2: How often do you drink cola? (Sample size=464)
Almost every day 3.4% 3.9% 2.9% Several times per week 7.8% 12.6% 1.9% Several times a month 23.7% 28.0% 18.6% Don’t really drink much 61.9% 54.7% 70.5% Never drunk cola 3.2% 0.8% 6.2%
Those in their thirties were the heaviest drinkers, but only by a small amount.
Q2SQ: When buying cola, how do you choose which to buy? (Sample size=449, multiple answer)
Taste 43.2% 43.7% 42.6% Calories 35.4% 35.3% 35.5% Price 27.8% 30.6% 24.4% Maker 16.9% 17.5% 16.2% Free gift 10.9% 8.7% 13.7% Volume 7.1% 7.9% 6.1% New product 2.2% 2.8% 1.5% Other 5.8% 5.6% 6.1%
The breakdown by brand from Q1 was not noted in full, but the highlights were that for Coke heads, taste scored 39.4%, calories 32.0%, and price 30.0%. For Pepsi-ites, taste was 61.3%, calories 54.7%, and price 20.0%.