Coke or Pepsi? in Japan

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Coke or Pepsi? graph of japanese statisticsOne of the eternal questions is “Coke or Pepsi?”, which is also one question from this survey from iShare on cola. I was going to joke that tomorrow I will be doing “Boxers or briefs?”, but then I remembered that I’d already done that one!

Demographics

Between the 29th of August and the 1st of September 2008 464 members of the CLUB BBQ free email forwarding service completed a private online survey. 54.7% of the sample were male, 14.2% in their twenties, 47.4% in their thirties, 28.2% in their forties, and 10.1% in their teens or aged fifty or older.

I’m a Diet Coke person myself, which in Japan actually contains a little bit of sugar. I can cope with Diet Pepsi, but the full sugar efforts are disgusting. The Diet Coke with added vitamins is pretty awful too. How about you?

Diet or full calorie cola?

View Results

Research results

Q1: Talking about cola, are you Coca Cola or Pepsi? (Sample size=464)

Coca Cola80.2%
Pepsi16.4%
Other3.4%

There was just 1.5 percentage points between men and women for Coke, but a bigger preference differential for Coke between younger and older people, with youth favouring Coke.

Q2: How often do you drink cola? (Sample size=464)

 AllMale
N=254
Female
N=210
Almost every day3.4%3.9%2.9%
Several times per week7.8%12.6%1.9%
Several times a month23.7%28.0%18.6%
Don’t really drink much61.9%54.7%70.5%
Never drunk cola3.2%0.8%6.2%

Those in their thirties were the heaviest drinkers, but only by a small amount.

Q2SQ: When buying cola, how do you choose which to buy? (Sample size=449, multiple answer)

 AllMale
N=254
Female
N=210
Taste43.2%43.7%42.6%
Calories35.4%35.3%35.5%
Price27.8%30.6%24.4%
Maker16.9%17.5%16.2%
Free gift10.9%8.7%13.7%
Volume7.1%7.9%6.1%
New product2.2%2.8%1.5%
Other5.8%5.6%6.1%

The breakdown by brand from Q1 was not noted in full, but the highlights were that for Coke heads, taste scored 39.4%, calories 32.0%, and price 30.0%. For Pepsi-ites, taste was 61.3%, calories 54.7%, and price 20.0%.

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4 comments »

  1. mike said,
    January 11, 2009 @ 04:25

    I love Coke. I like the Cherry flavored sodas.

  2. Zentaro said,
    January 29, 2009 @ 23:54

    What a great survey! I’m also a big fan of Diet Coke.

  3. JP said,
    February 8, 2009 @ 23:48

    The rest of the world seems to think otherwise:

    http://quebler.com/results?q=18

  4. March 22, 2009 @ 00:05

    I prefer Coke, but once in a while, a Pepsi makes a refreshing change! 🙂

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