Last time I looked at the iPhone I got a comment on me being a bit negative in my outlook, so this time in a survey by BlogCh looking at smartphones I promise to be more positive!
Demographics
Between the 27th and 29th of August 2008 801 members of the free email service CLUB BBQ who also had a mobile phone for private use completed an online survey. 54.2% of the sample were male, 17.5% in their twenties, 48.3% in their thirties, 29.0% in their forties, and 5.2% in their teens or aged fifty or older. Note that the CLUB BBQ demographics is more technologically aware than the average internet user.
I thought my next mobile phone might be just another bog-standard one, but I just recently read a bit about the HTC Touch (or the HT1100 as DoCoMo label it) and it gets a lot of good reviews and comes in at the same price as… but it doesn’t do emoji. Curses! However, the Willcom 03, one of the subjects of this review, can at least display them.
Indeed, looking at the Willcom 03 feature set it looks like it is what the iPhone should have been for the Japan market. Oops, I’m being negative again, but for the sake of research I stopped at a mobile phone shop and picked up the Willcom 03 leaflet. It’s very feminine, telling the story of a week in the life of a young businesswoman in suitable pastel colours, and for just 6,700 yen all-in for unlimited data and zero money down (I think), it’s a winner.
Incidentally, I’ve not seen an iPhone in the wild yet, and I’ve seen just one or two iPod touches
Research results
Q1: What are the must-have features for the next time you buy a mobile phone? (Sample size=801, multiple answer)
All Male
N=434Female
N=367Camera 71.7% 66.8% 77.4% Email software (multiple mailboxes) 61.2% 57.8% 65.1% Infrared 40.3% 35.5% 46.0% Music playback 35.7% 37.3% 33.8% Full browser 33.2% 39.9% 25.3% One Seg digital television 33.1% 38.9% 26.2% Movie playback 32.5% 34.1% 30.5% FeliCa (electronic cash) 28.8% 35.0% 21.5% Bluetooth 24.8% 30.6% 18.0% News reader 10.2% 9.7% 10.9% Business card management 7.7% 9.9% 5.2% Other 14.5% 16.6% 12.0% Q2: What features would you like to have on the next mobile phone you buy? (Sample size=801, multiple answer)
All Male
N=434Female
N=367Touch panel 41.2% 45.9% 35.7% Keyboard 40.9% 46.3% 34.6% Slider type 19.6% 19.1% 20.2% Limited edition (design, colour, etc) 16.4% 10.8% 22.9% Changeable cover 13.5% 5.5% 22.9% Branded type (Prada, etc) 4.7% 3.7% 6.0% Other 16.0% 16.8% 15.0% Q3: What do you think when you look at an iPhone? (Sample size=801, multiple answer)
All Male
N=434Female
N=367Seems expensive 47.3% 45.9% 49.0% Cool 34.5% 35.0% 33.8% Novel 31.1% 33.6% 28.1% Amazing technology 30.8% 29.3% 32.7% Wish a different carrier offered it 21.6% 23.0% 19.9% Seems difficult to use 14.4% 13.1% 15.8% Masculine appeal 11.7% 10.6% 13.1% Feminine appeal 5.0% 5.8% 4.1% Cute 4.9% 2.1% 8.2% Other 12.6% 11.5% 13.9% Q4: What do you think when you look at a Willcom 03? (Sample size=801, multiple answer)
All Male
N=434Female
N=367Seems expensive 29.0% 30.9% 26.7% Feminine appeal 22.3% 19.4% 25.9% Cute 20.6% 13.1% 29.4% Cool 19.1% 17.1% 21.5% Wish a different carrier offered it 18.2% 20.5% 15.5% Seems difficult to use 16.2% 14.3% 18.5% Amazing technology 15.4% 16.1% 14.4% Novel 14.5% 12.7% 16.6% Masculine appeal 9.0% 9.9% 7.9% Other 15.6% 15.2% 16.1% Q5: What is the possibility of you using a smartphone? (Sample size=801)
All Male
N=434Female
N=367Already have one 11.4% 14.5% 7.6% Can see me using one in the future 24.3% 28.1% 19.9% Open to investigating it 30.6% 31.1% 30.0% Don’t know yet 33.7% 26.3% 42.5%
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