Windows Vista entering Japan chiefly through hardware bundling


What OS do you use the most on your home PCs? graph of japanese statisticsIt’s now 19 months since Windows Vista appeared on the Japanese market (last January), so this survey reported on by and conducted by Marsh Inc into computer operating systems looked at how it was penetrating the market.


Between the 21st and 25th of August 2008 300 home computer-owning members of Marsh monitor group completed a private internet-based questionnaire. The sexes were split 50:50, 20.0% of the sample were in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I’ve recently upgraded to Vista as it came with my new machine. I’d put myself in the moderately satisfied category, but I’m still trying to get it set up just as I desire, and the photo management software and nengajo (New Year postcard) management software that I specially bought as a set had a “Windows Vista compatible” sticket, but I find that really means “not incompatible with Vista” as it requires full permissions in order to run.

Research results

Q1: What operating system do you run on your home computer? If more than one OS, choose the one you use the most. (Sample size=300)

Windows Vista (to SQs)24.3%
Windows XP65.3%
Windows 20004.3%
Windows NT 4.00.0%
Windows NT 3.x0.0%
Windows ME0.3%
Windows 98 SE0.3%
Windows 980.7%
Windows 950.0%
Windows 3.x0.0%
Other Windows OS0.0%
Mac OS X3.7%
Other Mac OS0.0%
Don’t know0.7%

Q1SQ1: How did you come to use Windows Vista? (Sample size=73)

Came with new machine90.4%
Felt the charms of new features1.4%
Heard a rumour that the sale of XP had ended1.4%
Needed it for work0.0%

Q1SQ2: When did you start using Windows Vista? (Sample size=73)

January 20076.8%
February to April 200711.0%
May to July 200715.1%
August to October 200712.3%
November 2007 to January 200816.4%
February to April 200817.8%
May to July 200812.3%
August 20088.2%

When asked how satisfied they were with Windows Vista, 24.7% were extermely so and 42.5% somewhat satisfied, making it just over two-thirds satisfied with their new operating system.

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