How much of your cellphone functions have you mastered? graph of japanese statisticsThis is a bit of a short, but sweet, survey conducted by BlogCh into cellphone function ease of use.


Between the 25th and 28th of July 2008 547 people (the selection method was not mentioned) completed a survey. 52.3% of the sample were male, 21.1% in their twenties, 45.9% in their thirties, 25.2% in their forties, and 8.8% of other ages.

I liked this survey because one of the selling points of the SoftBank iPhone is the ease of use, which the foreign press often stresses whilst mentioning the difficulty of Japanese cellphone operation. The results here highlight few are really comfortable with their phones. I was surprised by Osaifu Keitai (RFID-based contactless payment) being the hardest to use, as it’s just a touch on the sensor and you’re done. However, I think there is also the aspect of difficulty of understanding what exactly it is mixed in with these results.

Another reason I liked this survey was the use of Japanese to describe the degrees of confidence. I’ll leave them untranslated.

Research results

Q1: Do you think you’ve mastered the functions of your cellphone? (Sample size=547)

  All Male
バリバリ (baribari) 120% 4.8% 5.6% 3.8%
がっつり (gattsuri) 100% 4.8% 5.6% 3.8%
なかなか (nakanaka) 80% 16.3% 14.7% 18.0%
そこそこ (sokosoko) 50% 32.5% 34.3% 30.7%
ビミョー (bimyou) 30% 27.2% 25.9% 28.7%
サッパリ (sappari) 0% 14.4% 14.0% 14.9%

Q2: Which of the following functions are difficult? (Sample size=547, multiple answer)

  All Male
Osaifu Keitai 39.1% 37.1% 41.4%
Applications 30.7% 30.8% 30.7%
Music player 26.3% 29.4% 23.0%
Internet 16.1% 18.9% 13.0%
One Seg television 14.6% 13.3% 16.1%
Email 13.9% 17.1% 10.3%
Setting wallpaper, ringtones, etc 11.7% 12.6% 10.7%
Voice calling 10.6% 12.2% 8.8%
Other 15.2% 14.0% 16.5%


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