[Part 1][Part 2]
Now for part 2 of this survey conducted by an unnamed market research firm for Kao’s cat goods division into cat toiletism. Yes, they did stick an -ism on the end!
Demographics
No details were given, bar that 3,025 people owned by cats completed a survey. They do mention, however, that there are over 7 million households with cats, and in the last five years the percentage of single human households with a cat has doubled to the current figure of 14.4% of the total, or just over a million singles with a cat.
In Q8, remember that most Japanese homes are on the small size, so the choice of where to put the litter tray is rather limited.
At the moment in Japan there is a bit of a cat boom, and one of the ways it is expressed is by cat cafes, where you can have a cup of tea amongst some kitties. Indeed, I went to one recently, and once I finish uploading to flickr I’ll post a review.
Research results
Q8: Where do you place your cat’s litter tray? (Sample size=3,025)
| Living room |
27.1% |
| Corridor |
20.8% |
| Bathroom |
12.9% |
| Bedroom |
8.9% |
| Toilet |
3.3% |
| Balcony |
2.5% |
| Other |
24.5% |
Q9: Has your cat ever had a urinary tract-related illness? (Sample size=3,025)
Q10: Which of the following cat health-related issues do you look out for? (Sample size=3,025, multiple answer)
| Appetite |
80.0% |
| Poo frequency and shape |
66.8% |
| Stress |
44.7% |
| Coat check (fleas, hair shedding) |
40.2% |
| Obesity |
39.9% |
| Lack of exercise |
27.9% |
| Hairballs |
25.3% |
| Dental diseases |
18.7% |
| Other |
5.5% |
Q11: What would you want from your ideal cat litter tray? (Sample size=3,025, multiple answer)
| No-smell litter |
80.7% |
| Paw disinfectant |
42.4% |
| Litter tray that doesn’t need changing |
42.0% |
| Litter tray that looks good when placed in living room |
37.4% |
| Flush litter tray |
36.6% |
| Litter tray that compresses, deodorises, and throws away poo |
36.3% |
| Litter tray that recycles sand |
21.3% |
| Single-use litter try |
12.7% |
Q12: How satisfied do you think your cat is with his current toilet facilities? (Sample size=3,025, multiple answer)
| Satisified |
11.0% |
| A little satisfied |
58.7% |
| A little dissatisfied |
26.5% |
| Dissatisfied |
3.8% |
Q13A: What does you cat do after a pee? (Sample size=3,025)
| Covers it with sand |
57.6% |
| Covers other place with sand |
29.0% |
| Doesn’t cover sand at all |
7.7% |
| Other |
5.7% |
Q13B: What does you cat do after a poo? (Sample size=3,025)
| Covers it with sand |
62.0% |
| Covers other place with sand |
27.2% |
| Doesn’t cover sand at all |
4.9% |
| Other |
5.9% |
Q14: Does your cat mind being looked at when using the litter tray? (Sample size=3,025)
| Doesn’t mind being looked at |
80.5% |
| Can’t go if being looked at |
14.0% |
| Other |
5.5% |
[Part 1][Part 2]
[
0 Comments