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How do you know if your cat loves his litter tray? To try to find out in a less direct fashion than illustrated by the photograph, an unnamed market research firm on behalf of Kao’s cat goods division looked into cat toiletism. Yes, they did stick an -ism on the end!
Demographics
No details were given, bar that 3,025 people owned by cats completed a survey. They do mention, however, that there are over 7 million households with cats, and in the last five years the percentage of single human households with a cat has doubled to the current figure of 14.4% of the total, or just over a million singles with a cat.
My main reason for liking cats is that they are not clingy. I can’t stand dogs, with one of the reasons being their over-friendliness. Being able to keep themselves entertained when left on their own is a big plus too, of course. Back in Scotland I liked the pine chip poo sand and never understood why anyone would buy the Fuller’s Earth clay stuff!
Photograph by lynx81.
Research results
Q1: Is your cat an indoor or outdoor cat? (Sample size=3,025)
| 100% indoor cat |
85.9% |
| Comes and goes as he pleases |
14.1% |
Q2: Why did you choose to have a cat? (Sample size=3,025, multiple answer)
| Like cats |
77.4% |
| Behaviour is cute |
54.1% |
| Just found him by chance |
33.5% |
| Don’t need to take for walkies |
31.0% |
| Cat purr is healing |
28.1% |
| Cats live at their own pace |
23.5% |
| Figure is elegant |
18.8% |
| Love the sound of their meowing |
17.6% |
| Can leave them alone in the house |
15.8% |
| Easy to house-train |
10.8% |
| Character is not clingy |
9.9% |
| Easy to keep in an apartment |
9.5% |
| Easy to look after |
7.6% |
Q3: How long on average do you leave your cat home alone on weekdays? (Sample size=3,025)
| More than 10 hours |
12.5% |
| 7 to 9 hours |
30.1% |
| 4 to 6 hours |
23.7% |
| 2 to 3 hours |
14.3% |
| One hour or less |
3.6% |
| Almost always together |
14.3% |
| Other |
1.5% |
Q4: How many cats do you have? (Sample size=3,025)
| One |
58.2% |
| Two |
24.2% |
| Three |
7.1% |
| Four or more |
10.5% |
Q5: What do you wish you didn’t have to do, or cats didn’t do? (Sample size=3,025, multiple answer)
| Cleaning up hair |
50.4% |
| Scratching furniture |
41.9% |
| Cleaning litter tray |
37.3% |
| Noisy at nighttime |
16.3% |
| Nothing in particular |
11.6% |
Q6: Are you dissatisfied with your current cat litter tray? (Sample size=3,025)
| Dissatisfied (to SQ) |
90.7% |
| Not dissatisfied |
9.3% |
Q6SQ: What are you dissatisfied about? (Sample size=dissatisified owners, multiple answer)
| Sand flying around the room |
65.5% |
| Little odour reduction effect |
41.0% |
| Sand sticks to cat’s paws |
37.8% |
| Changing sand is laborious |
30.7% |
| Tidying up after pee |
25.4% |
| Buying sand is inconvenient due to weight, bulk |
24.5% |
| Throwing away sand is laborious |
21.2% |
| Other |
10.1% |
Q7: What kind of cat litter sand do you use? (Sample size=3,025)
| Fuller’s earth clay type |
26.2% |
| Paper type |
19.9% |
| System toilet |
19.2% |
| Wood chip based |
18.8% |
| Silica gel type |
5.2% |
| Sheet type |
1.7% |
| Other |
8.1% |
| Don’t use cat sand |
0.9% |
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