Do you want a SoftBank iPhone? graph of japanese statisticsAlthough a survey last year showed that around 40% fancied an iPhone, now we have the first survey regarding the concrete release date to see if people are prepared to put their money where their mouths are. This survey was conducted by iShare and BlogCh and the topic was actually mobile phone battery changing, but since the iPhone doesn’t have a user-changeable battery pack, they shoehorned an iPhone question in.


Over the 5th and 6th of June 2008 402 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.5% of the sample was male, 12.2% in their twenties, 43.5% in their thirties, 34.8% in their forties, and 9.5% in their teens or over fifty.

If you’ve read my recent estimate of monthly fees for a SoftBank iPhone you may be put off buying it, I suspect. I’ve had some criticism of my figures, but I wanted to choose 300 free minutes as a realistic figure, as that is just 10 minutes a day with free calls only to other SoftBank owners, and the X Series unlimited packet service at 9,800 yen a month is their Smartphone tariff, and although there is a sliding scale of charges, the upper limit of 52,500 packets per month is just 6.7 megabytes of data, or about 224 kilobytes per day, or just one page of many popular web sites, thus surely everyone will use their full allowance.

Research results

Q1: Who is your current mobile phone service provider? If more than one carrier, choose the one you use the most. (Sample size=402)

NTT DoCoMo 39.8%
au by KDDI 26.9%
SoftBank 22.9%
E-Mobile, Willcom, etc 6.5%
Don’t have a mobile phone 3.9%

Q2: Do you want a SoftBank iPhone? (Sample size=402)

  All Male
Plan to buy as main phone 6.2% 7.8% 4.1%
Plan to buy as secondary phone 2.7% 4.3% 0.6%
Don’t plan to buy 91.0% 87.9% 95.3%

Q3: Are removable batteries better on mobile phones? (Sample size=402)

Have exchanged batteries: Not needed 5.7%
Have exchanged batteries: Best to have 41.8%
Have not exchanged batteries: Not needed 17.2%
Have not exchanged batteries: Best to have 35.3%

Curiously, women who had swapped batteries were less in favour of changeable batteries versus those who hadn’t.

<意識調査>携帯電話の電池交換に関する意識調査 ブロガー向け情報サイト「ブロッチ」などネットマーケティングを展開する株式会社アイシェアは同社が提供するサービス会・・・≫続き


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