Top thirty cutest corporate mascots in Japan


As well as being suitably silly for your Sunday entertainment, this recent survey from goo Ranking into Japan’s cutest corporate mascot is also an excuse to introduce a new blog, Japanese mascots, which does just what it says on the tin.


Over the 21st and 22nd of March 2008 1,036 people from the goo Research monitor group completed a private internet-based questionnaire. 50.7% were male, 7.0% in their teens, 14.7% in their twenties, 30.1% in their thirties, 27.0% in their forties, 10.9% in their fifties, and 10.2% aged sixty or over. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

My favourite character is Liyon-chan, but he doesn’t make the list as he’s a Kansai-only character, I think, or perhaps he was wrongly-counted as the Lion Lion-chan? From the list, it would have to be Pinky then Koala no March kun.

Note that characters from companies like Sanrio, Disney, and San-X who are sold as characters in their own right were excluded from this survey.

Oh, and click the character photos to see a video of the animal in action.

Research results

Q: Who do you think is the cutest corporate mascot animal? (Sample size=1,036)

RankCharacter ProductScore
1Kyoro chan
Morinaga Chocoballs100
2Lismo kun
3Namacha Panda
Kirin Beverage Namacha81.7
4Pon De Lion
Mister Donuts81.3
Hikone Castle 400 Year Anniversary80.6
Fuji Television Hirake! Ponkikki73.5
7Bazar Degoza-ru
8Koala no March kun, Koala no Waltz chan
Lotte Koala no March72.8
9Aflac Duck
10Hiyoko chan
Nissin Chicken Ramen67.5
Fuji Television Hirake! Ponkikki53.7
Benesse Kodomo Challenge51.1
Aichi World Exposition48.9
14Manma chan
Kansai Television Sanma no Manma46.6
JR East Suica45.1
Aichi World Exposition38.1
17Domo kun
Shinchosha, Shincho Bunko37.3
Frente Pinky34.0
Nissan Soap Fa-fa32.8
21Kero chan, Koro chan
Kowa Colgen Kowa32.5
22Hana Koala
Sompo24 Accident Insurance30.2
23Pi-po kun
Tokyo Metropolitan Police27.2
24Sato chan, Satoko chan
Sato Pharmacuticals26.5
Hanshin Tigers25.7
NHK Inai-Inai-Paa!23.5
NHK Together with Mother21.6
28=Lion chan
30Zu-min, Cha-min, Satabo
Nippon Television Zoom In!! Super20.1
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  1. jiititititititiitititit said,
    January 9, 2009 @ 18:17


  2. April 21, 2009 @ 09:55

    I have with great interest studied these products and I have been inspired by the design and the basic ideas behind it. No wonder that you apparantly are doing well. Anyhow I wish you good luck

  3. kiomkiom said,
    May 12, 2009 @ 21:35

    Where’s Pikachu! Or Kirby!
    This list doesnt suit my kind of cute but… i still like it!

    • Simone said,
      March 20, 2011 @ 00:37

      These are corporate MASCOTS, where pikachu and kirby more qualifies as gaming characters xD Good picks though, just not for this list C;

  4. Ken Y-N said,
    May 12, 2009 @ 22:25

    kiomkiom, the list is only for corporate mascots, not stand-alone characters, so Pokemon and game characters don’t make it. Glad you liked it regardless!

  5. August 2, 2009 @ 09:18

    Something seems wrong when an insurance company comes in at #9. I’m surprised the Softbank dog didn’t rank.

  6. Shichiro said,
    July 11, 2012 @ 05:21

    Namacha Panda!!! <3

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