Do you have a digital-ready television at home? graph of japanese statisticsOne of the big new things for television in Japan these days is AcTVila, basically a portal site for internet-connected televisions. A recent survey reported on by and conducted by March Inc into usage of AcTVila investigated awareness of the technology.


Between the 6th and 10th of March 2008 300 members of the Marsh online monitor panel completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% aged sixty or older.

I’ve not played with the service myself, and I’m still on an analogue television, so I’m a bit in the dark about the whole affair! I’ve not even seen advertisements for the service, or television manufacturers promoting support for it in their advertising, so I’m not sure where the awareness is coming from.

Research results

Q1: Do you have a television at home that can receive digital terrestrial broadcasts? (Sample size=300)

Yes, LCD type (to SQs) 31.7%
Yes, plasma type (to SQs) 6.7%
No 56.3%
Don’t know what digital television is 5.3%

Q1SQ1: Is your television connected to the internet? (Sample size=115)

Yes 28.7%
No 70.4%
Don’t know 0.9%

Q1SQ2: Do you know of the AcTVila service that can be used on internet-connected televisions? (Sample size=115)

Yes 32.2%
No 53.0%
Don’t know 14.8%

Q1SQ3: Have you used the AcTVila service? (Sample size=115)

Yes 6.9%
No 93.1%

That means eight people out of the sample of 300 have used AcTVila, representing just 2.7% of the total respondants.

1 Comment

Four in five ready for the digital switchover | 世論 What Japan Thinks · January 7, 2011 at 01:30

[…] setting up the local weather for the town appears by default. I’ll not be bothering with the AcTVila feature, however, and given this report on hacking tellies (it’s either a Panasonic or a […]

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