Mobile manga: comics on cell phones


Do you want to read comics, manga on mobile phones? graph of japanese statisticsHere’s perhaps a first for all the surveys I’ve translated over the two years or so the site’s been running; a survey not specifically concerned with an adult topic but it actually has data on adult issues rather than leaving the items to fall under the “other” catchall. This event occured in a survey conducted by MyVoice into mobile manga (comics).


Over the first five days of October 2007 17,110 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 16% in their twenties, 40% in their thirties, 27% in their forties, and 15% in their fifties.

Q3 is the interesting answer! I’d love to see a more detailed by sex breakdown, especially to see who is reading the BL comics. I wonder what percentage is feamle, as my wife has a few manga that may fall into that category, but they are written and drawn by women and the characters seem very Takarazuka-esque, but then it becomes GL; indeed, is there such a category?

Research results

Q1: How much do you spend per month on comics, manga? (Sample size=17,110)

Don’t buy comics, manga64.1%
500 yen or less15.9%
501 to 1,000 yen9.0%
1,001 to 2,000 yen6.0%
2,001 to 3,000 yen2.6%
3,001 to 5,000 yen1.5%
5,001 to 10,000 yen0.6%
More than 10,000 yen0.3%

Q2: Do you know about being able to read comics, manga on a mobile phone? (Sample size=17,110, multiple answer)

Yes, and read them for free13.0%
Yes, and have monthly subscription1.8%
Yes, and buy individual comics1.2%
Know about it but don’t read them (to Q6)59.4%
Don’t know about it (to Q6)25.8%

Q3: Which genres of comics, manga have you read on mobile phones? (Sample size=mobile comic readers, multiple answer)

Love story31.3%
School story27.5%
Action, adventure20.3%
Gag, comedy18.8%
Work, industry11.7%
Four-panel strips8.9%
Robot, SF, fantasy8.1%
Horror, weird7.3%
History, period piece6.8%
Mystery, suspense5.9%
BL (Boys Love (yaoi))4.9%
Nature, animals2.6%
No answer2.4%

Q4: How much per month do you spend on comics, manga for mobile phones? (Sample size=mobile comic readers)

Only read free contents7.8%
100 yen or less6.7%
101 to 200 yen8.0%
201 to 300 yen19.3%
301 to 500 yen31.2%
501 to 700 yen7.4%
701 to 1,000 yen6.1%
1,001 to 1,500 yen5.4%
1,501 to 2,000 yen1.7%
More than 2,000 yen4.6%
No answer1.7%

Q5: Why do you read comics, manga on mobile phones? (Sample size=mobile comic readers, multiple answer)

To occupy free time65.0%
Useful to read when commuting18.0%
Isn’t bulky like books or magazines14.7%
Wanted to read again works I’d read long ago10.2%
Less trouble than mail order or visiting a bookshop8.0%
Exclusive mobile titles are available5.9%
Can read titles that are difficult to buy in shops5.3%
Can read stuff without others knowing what it is5.1%
Cheaper than real books or magazines5.1%
No particular reason14.9%
No answer3.5%

Q6: In the future, would you want to read comics, manga on mobile phones? (Sample size=17,110)

Definitely read1.6%
Perhaps read8.9%
Can’t say either way21.0%
Perhaps not read26.6%
Not read at all41.8%

Q7: What kinds of mobile phone contents do you currently use? (Sample size=17,110)

Traffic information, maps34.6%
Ring tones32.1%
Restaurant guides12.8%
Wallpapers, characters11.1%
Shares, stocks, investment information10.1%
Shopping, auction9.0%
Study, dictionaries6.4%
SNS, blog6.4%
Fortune telling, quizzes6.2%
Television, one seg6.2%
Manga, anime2.5%
Novels, essays1.9%
Magazines, books1.3%
Don’t use any mobile contents22.7%
Don’t have a mobile phone4.9%
No answer0.2%
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