Which baseball team do you support? graph of japanese statisticsRecently, Yahoo! Japan Value Insight, in conjunction with Mitsubishi UFJ Research and Consulting, took a close look at sports. The full report seems to have lots of interesting information, but this publically-released article contains just the highlights, although these in themselves have some interesting answers.

Demographics

Between the 1st and 4th of September 2007 2,000 members of the Yahoo! Japan Value Insight Questionnaire Panel completed a private internet-based questionnaire. The group was split 50:50 male and female, and the ages of the respondents ranged from 15 to 69.

One may notice that the traditional national sport of Japan, sumo, does not feature in the top five of Q1

I also found it interesting in Q10 that compared to men, women were more interested in schoolboys than grown men, as it were. High school baseball and the high school golfer found more favour with the females questioned.

Research results

For the following three questions, only the top five sports were reported.

Q1: What is your most favourite sport? (Sample size=2,000)

Baseball 20.7%
Football (soccer) 11.8%
Formula One, rallying, motorbike racing, other motor sports 4.9%
Volleyball 4.6%
Swimming 4.5%

Q2: What sports do you often watch? (Sample size=2,000, multiple answer)

Baseball 53.0%
Football (soccer) 40.1%
Jogging, marathon, ekiden (marathon relay) 24.2%
Volleyball 21.9%
Swimming 18.1%

Q3: What sports do you take part in? (Sample size=2,000, multiple answer)

Exercises, training, aerobics 10.0%
Swimming 8.9%
Jogging, marathon, ekiden (marathon relay) 8.4%
Golf 8.0%
Hiking, hill-walking 5.9%

For the following question, only the top ten sources were reported.

Q4: From where do you obtain information about sports? (Sample size=2,000, multiple answer)

  2007 2006 2005
Television news, sports news 85.1% 81.5% 80.0%
Newspaper 50.4% 46.2% 44.1%
Television sports programme 47.8% 44.0% 44.4%
Portal site news 17.0% 19.9% 17.1%
Sports newspaper, evening paper 10.1% 11.3% 10.0%
Radio 6.3% 5.9% 5.2%
Sports newspaper web site 4.1% 5.8% 5.6%
Email newsletter 3.6% 3.6% 3.5%
Sports organisation, team, sportsperson public web site 3.6% 6.0% 3.8%
Sports information site 3.4% 4.4% 3.8%

For the following question, only the top five sportspeople were reported.

Q5: Which sportspeople do you like? (Sample size=2,000, multiple answer)

Ichiro Suzuki (baseball) 58.2%
Hideki Matsui (baseball) 34.7%
Mao Asada (ice skating) 33.0%
Shunsuke Nakamura (football) 24.1%
Ai Miyasato (golf) 23.3%

Ichiro has been the favourite and Godzilla second for the previous two years also.

Q6: Which baseball team do you support? (Sample size=2,000)

Hanshin Tigers 11.7%
Yomiuri Giants 11.4%
Chunichi Dragons 5.4%
Fukuoka Softbank Hawks 4.8%
Hokkaido Nippon Ham Fighters 3.2%
Hiroshima Toyo Carp 2.3%
Tohoku Rakuten Golden Eagles 2.2%
Seibu Lions 1.3%
Other team 8.2%
Don’t support any 53.2%

Q7: Which football (soccer) team do you support? (Sample size=2,000)

Urawa Reds 3.7%
Gamba Osaka 2.8%
Nagoya Grampus Eight 2.0%
Yokohama F Marinos 2.0%
Jubilo Iwata 1.5%
Other team 13.8%
Don’t support any 74.4%

Q8: How has your frequency of viewing baseball matches on television changed in recent years? (Sample size=2,000)

Increased a lot 3.0%
Increased a little 9.1%
Not changed 41.2%
Decreased a little 25.0%
Decreased a lot 21.7%

Q9: Which of the following naming rights for stadiums are you aware of? (Sample size=2,000)

Fukuoka Yahoo! Japan Dome 80.1%
Kyocera Dome Osaka 55.6%
Fullcast Stadium Miyazaki 52.9%
Ajinomoto Stadium 42.8%
Goodwill Dome 41.8%
Nissan Stadium 40.0%
Skymark Stadium 35.8%
Homes Stadium Kobe 19.6%
Kyushu Oil Dome 13.3%
Tohoku Denryoku Big Swan Stadium 12.7%
Fukuda Denshi Arena 10.1%

In the following table only the top seven answers were reported.

Q10: Which sporting events in the last year (September 2006 to August 2007) left a big impression on you? (Sample size=2,000, multiple answer)

  All Male Female
Japanese figure skaters’ successes at the world championship 37.7% 27.8% 47.6%
Hokkaido Nippon Ham Fighters winning the Japan Series 35.1% 36.4% 33.8%
Saga Kita High School’s first summer high school baseball championship 30.0% 26.7% 33.2%
Ichiro Suzuki getting MVP at MLB All Stars game 27.0% 32.1% 21.9%
Ryo Ishikawa (Hanikami/Bashful Prince) becoming youngest ever pro golf tournament winner 20.5% 17.0% 23.9%
Daisuke Matsuzaka’s success in Major League baseball 12.6% 16.3% 8.9%
Shunsuke Nakamura’s success in the Scottish football league 12.4% 16.4% 8.4%

1 Comment

He shoots, he scores! An own goal… | Tepido.org - Not the Hokkaido Crusader · June 30, 2010 at 01:11

[…] remember that football is Japan’s second favourite sport, so the World Cup justifies wall-to-wall […]

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