Last week we learnt that almost all Japanese net users used Google, and indeed almost 50% claimed to use it always, although Gen Kanai did alert me that the figures were most likely dud. To back up his claim, I now present a survey reported on by japan.internet.com, performed by Cross Marketing Inc, on search engine access.
Over the 22nd and 23 of August 2007 300 members of the Cross Marketing Inc online monitor group completed a private internet-based questionnaire. As usual for Cross Marketing, the sample was evenly split; 50:50 male and female, and 25:25:25:25 from each of the age groups from twenties to fifties.
For myself, I am very rarely unfaithful to Google; whenever the need to access Yahoo! or MSN comes up, I search Google for the engine rather than have any bookmark at the ready. Wifey on the other hand has MSN Japan as her home page and has both Yahoo! and Google toolbars installed. I can’t say I’ve ever seen her use the Yahoo! bar, though, but that’s another matter altogether.
I’m not sure how to interpret the results in Q1SQ1 and Q1SQ2 – why do a larger percentage of Google users have other search engines bookmarked? Is it due to more knowledge of their tools, more power users, or is it that Google does not fully meet Japanese users’ needs?
Q1: Which search service do you normally use the most? (Sample size=300)
Yahoo! JAPAN (to SQ1) 64.3% Google (to SQ2) 22.7% MSN 5.0% Biglobe 3.0% infoSeek 2.3% goo 1.0% @nifty 0.7% livedoor 0.0% Excite 0.0% Other domestic 0.7% Other foreign 0.0% Don’t use search services 0.3%
Q1SQ1: When you want to use Google or other search services, how do you mainly access them? (Sample size=193)
From browser favourites link 45.6% From social bookmark 1.6% Use search 26.9% From link on web page, HTML file 0.0% From browser history function 1.0% From address bar history function 3.1% Enter address directly 2.6% From toolbar button 13.0% Other 1.0% Don’t access other services 5.2%
Q1SQ2: When you want to use Yahoo! or other search services, how do you mainly access them? (Sample size=68)
From browser favourites link 69.1% From social bookmark 0.0% Use search 7.4% From link on web page, HTML file 0.0% From browser history function 1.5% From address bar history function 1.5% Enter address directly 4.4% From toolbar button 11.8% Other 2.9% Don’t access other services 1.5%