Perhaps mainly due to the ease of embedding video into third party web pages, YouTube still has a lead of over three-to-one over its nearest competitor in the Japanese video sharing league. To find out more about how people use these sites, japan.internet.com reported on a survey by Cross Marketing Inc that looked at video file sharing.
Over the 8th and 9th of August 2007 300 members of Cross Marketing Inc’s online monitor group completed a private online questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties.
If you want to look at Nico Nico Douga – oops, I’ve just looked at Nico Nico Douga, and new free accounts are limited to access between 2 am and 7 pm. I think their commenting system allows messages to be overlaid on videos, so if anyone knows the details, please leave a message!
Q1: Which of the following video sharing sites have you used? (Sample size=, multiple answer)
Votes Percentage YouTube 165 55.0% Nico Nico Douga (RC) 51 17.0% Yahoo! Video Cast 39 13.0% mixi movies 30 10.0% Ameba Vision 19 6.3% DivX Stage6 16 5.3% Ask Video 10 3.3% FlipClip 8 2.7% MySpace Video 7 2.3% GREE Video Sharing Service 6 2.0% EbITV! 3 1.0% Other 3 1.0% Never used any 122 40.7%
Another way of looking at the figures is that over 90% of the people who have watched online movies have used YouTube.
Of the 178 people who had watched online movies, 175 said that they habitually watched these films. They were aqsked the following question.
Q2: What sort of videos do you watch? (Sample size=175, multiple answer)
Votes Percentage Music promotion videos 78 44.6% Variety, comedy 69 39.4% Domestic documentaries, news 57 32.6% Commercial animations 46 26.3% Dramas 44 25.1% User compilations 40 22.9% Advertisements 37 21.1% Overseas documentaries, news 35 20.0% Games 34 19.4% Movies 32 18.3% Personal performances (song, dance, etc) 27 15.4% Home-made animations 21 12.0% Home videos 20 11.4% Models 19 10.9% Other 7 4.0%
Q3: What do you think of comments attached to videos on Nico Nico Douga? (Sample size=51)
Very enjoyable 9.8% Enjoyable to some degree 60.8% Not very enjoyable 5.9% Not enjoyable at all 0.0% They just get in the way 13.7% Didn’t know there were comments 9.8%