Do you plan to wear a yukata at the fireworks? graph of japanese statisticsI’ve rather given up on fireworks, as there are just too many people attending them these days so it never seems worth the hassle. Sadly, the numbers planning to attend fireworks this year was not reported, but a recent survey by goo Research conducted in conjunction with Metroguide magazine into fireworks displays came up with other interesting data.

Demographics

Between the 7th and 8th of June 2007 1,092 members of goo Research’s internet monitor group completed a private internet-based questionnaire. All respondents lived in Tokyo or the surrounding three prefectures of Kanagawa, Saitama and Chiba. No sex or age breakdown was reported.

The first year we stayed in my previous flat we had a great view of the Takarazuka fireworks from our balcony, but then they build a tower block right in the way, and although we lived barely 500 metres away from the heart of the party, we never bothered watching or going out. From our new flat, if we stand on chairs on the balcony we can just see parts of the Inagawa fireworks, but other than that, we haven’t been to fireworks for ages, and I don’t feel we’re really missing much.

Research results

Q1: With whom will you go to fireworks festivals this year? (Sample size=1,092, see below for reporting method)

  20-29 y.o. 30-39 y.o. 40-49 y.o. 50-59 y.o. 60+ y.o.
Family 21.3% 62.5% 74.4% 78.1% 75.0%
Friends 41.5% 27.1% 21.1% 15.6% 12.5%
Girlfriend, boyfriend 50.0% 19.4% 12.2% 3.1% 12.5%
Colleagues 3.2% 5.6% 1.1% 3.1% 0.0%
By myself 4.3% 4.9% 6.7% 3.1% 0.0%
With others 1.1% 2.1% 0.0% 0.0% 0.0%

This question was basically asked as multiple choice with those not planning to go eliminated, then for each age category the number of votes for each answer were divided by the total number of votes so that the data could be displayed as a percentage

Q2: Do you plan to wear a yukata (summer kimono) or jinbei (traditional men’s summer wear) at the fireworks? (Sample size=those planning to go to fireworks)

  Women Men
Yes 40.7% 13.8%
No 59.3% 86.2%

Q3: What is needed for making attending a fireworks festival a success? (Sample size=those planning to go to fireworks, multiple answer)

Ground sheet 47.4%
Round paper fan (uchiwa) 44.5%
Beer 42.3%
Mobile phone 27.7%
Camera 22.1%
Yukata, jinbei 18.9%
Alcohol other than beer 14.9%
Folding fan 9.8%
Other 10.9%
Nothing in particular 10.4%

Q4: What problems have you had at fireworks festivals? (Sample size=those who have attended fireworks festivals, multiple answer)

Toilets were crowded 49.1%
Couldn’t get a spot to watch 42.5%
Couldn’t see the fireworks 20.6%
Couldn’t find a parking place 18.7%
Couldn’t find friends at meeting place 7.9%
Got split up from people I came with 5.5%
Lost items 1.7%
Other 9.1%
Never had a problem 16.2%

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