Japanese cell phone emoji graphical icon usage


If you are looking for iPhone emoji information, here is a story on why no emoji is killing the iPhone.

How satisified are you with the emoji on your mobile phone? graph of japanese statisticsRather than text-based smilies that we’ve looked at in earlier surveys, this time we look at the emoji graphical icons that the three main Japanese mobile operators all support to varying degrees, called 絵文字, emoji, picture characters. Here is a full table of the set of emoji common across the three main carriers, NTT DoCoMo, SoftBank, and EzWeb (au and TU-KA from KDDI) so you can see for yourself how good or bad each provider’s art work is. Recently, MyVoice investigated this subject of mobile phone emoji graphical icon usage.


Between the 1st and 5th of June 2007 13,158 members of the MyVoice internet community completed a web-based questionnaire. 54% of the sample was female, 2% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 14% in their fifties or older.

Note that some of the newer DoCoMo phones, such as the Panasonic P703i come with an enormous library of pseudo-emoji, implemented as embedded images in HTML mail.

Research results

Q1: Which mobile phone provider do you currently use? (Sample size=13,158)

Don’t have a mobile phone5.2%

Q2: Do you use emoji in mail you write? (Sample size=mobile phone users)

Often use36.4%
Sometimes use42.0%
Don’t use19.4%
Don’t know about them or how to use them2.1%
No answer0.2%

Q3: What kinds of emoji do you use a lot? (Sample size=emoji users, up to three answers)

Vehicles, buildings21.3%
Food, drink20.5%
Flowers, trees8.4%
No answer0.3%

Q4: What kinds of emoji do you want to use more of in the future? (Sample size=emoji users, up to three answers)

Food, drink24.8%
Vehicles, buildings12.2%
Flowers, trees11.8%
None in particular18.3%
No answer0.4%

Q5: How satisified are you with the emoji on your mobile phone? (Sample size=emoji users)

Satisfied (to SQ1)16.4%
Somewhat satisfied (to SQ1)42.5%
Can’t say either way23.1%
Not very satisfied (to SQ2)14.3%
Dissatisfied (to SQ2)2.7%
No answer1.0%

Q5SQ1: Why are you satisfied with the emoji on your mobile phone? (Sample size=satisfied emoji users, up to three answers)

Pictures are cute53.6%
Pictures are simple31.6%
Animations are cute29.0%
Lots of kinds of emoji25.5%
Single colour so easy to understand11.0%
No answer1.0%

Q5SQ2: Why are you dissatisfied with the emoji on your mobile phone? (Sample size=dissatisfied emoji users, up to three answers)

Few kinds of emoji72.2%
Prefer the design of other companies’ emoji34.9%
Don’t think they are cute29.0%
Pictures are thin and difficult to understand15.1%
No answer1.1%
Read more on: ,,

Leave a Comment


8 Trackbacks \ Pings »

  1. February 4, 2009 @ 07:59

    […] Japanese cell phone emoji graphical icon usage » 世論 What Japan Thinks (tags: emoji statistics study) […]

  2. February 9, 2009 @ 23:08

    […] 8,000 (and growing) kaomoji facemarks at evoticon. Other technical terms included in this post are emoji, simple icons, and decomail, HTML templated mail, including DIY text […]

  3. October 14, 2009 @ 00:00

    […] never seen it before, and probably never want to see it again! I decided to translate in into emoji, using two English translations as the […]

  4. December 11, 2009 @ 12:48

    […] use emoji, animated cards, […]

  5. October 27, 2010 @ 00:20

    […] is a bit difficult to interpret; mail ease of use implies the ability to use emoji and the like, thus women have a worse impression of smartphone email. Good usability implies, I […]

  6. April 5, 2011 @ 00:13

    […] on a mobile phone in mind, often in the style of email messages complete with slang, emoticons and emoji. This survey, goo Research’s 8th regular look at these keitai novels found that the […]

  7. May 26, 2011 @ 23:43

    […] DCMX (docomo’s credit card) which is quite decomail heavy, one from Mr Donuts that has just emoji, and two others that are text only, although one of the text ones sets the font colour to grey for […]

  8. February 5, 2012 @ 23:26

    […] When he sends email full of emoji […]