How often do you use your Osaifu Keitai (mobile wallet)? graph of japanese opinionWith the Japanese market getting frankly rather crowded, with new electronic money services being launched every other week it seems, reported on a survey conducted by goo Research on the matter of Osaifu Keitai, or mobile phone electronic wallets.


Between the 31st of May and the 2nd of June 2007 1,093 members of goo Research’s online monitor group completed a private internet-based questionnaire. 52.2% of the sample was male, 17.1% in their teens, 19.5% in their twenties, 18.0% in their thirties, 17.6% in their forties, 16.6% in their fifties, and 11.2% aged sixty or older.

Most new mobile phones are equipped with the FeliCa chip, the RFID electronics from Sony that powers almost all the smart cards in Japan, so it is perhaps not terribly surprising that the awareness of Osaifu Keitai is so high. I’ve actually never owned a phone with the chip, however.

Research results

Q1: Do you know about Osaifu Keitai (mobile phone wallet)? (Sample size=1,093)

Know of it 81.4%
Heard the name, but don’t know what it is 15.8%
Don’t know it at all 2.7%

Next, from the sample 435 people, or 39.8%, had phones that had the required chip inside. They were then asked the following question:

Q2: How often do you use your Osaifu Keitai (mobile phone wallet)? (Sample size=435)

Often use it (to SQs) 14.0%
Sometimes use it (to SQs) 13.6%
Hardly ever use it 8.7%
Never used it 63.7%

Summing up the first three responses, we see that 36.3% have used their mobile phone’s electronic cash features; however, this is down eleven percentage points from the last time they inquired about this data.

Q2SQ1: How do you use your mobile phone wallet? (Sample size=120, multiple answer)

  Votes Percentage
Paying for shopping, restaurants 115 95.8%
Paying for using public transport 46 38.3%
Membership card, point service 38 31.7%
Paying for net shopping 16 13.3%
Instead of a season ticket 15 12.5%
Instead of a movie, concert ticket 10 8.3%
Other 0 0.0%

Q2SQ2: How much money do you currently have stored in your mobile phone wallet? (Sample size=120)

0 yen 6.7%
Up to 1,000 yen 8.3%
1,000 to 3,000 yen 28.3%
3,000 to 5,000 yen 20.8%
5,000 to 10,000 yen 22.5%
Over 10,000 yen 13.3%

Of the 120 frequent or occassional users, 67.5% also carried contactless IC cards, but of the 315 who rarely or never used their mobile phone’s electronic cash features, only 48.6% also carried a card-based electronic cash solution.


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