MyVoice recently conducted its second survey into the topic of the consumption of drinking vinegar.
Demographics
Between the 1st and 5th of May 2007 14,891 members of the MyVoice internet community completed an online survey. 54% of the sample was female, 1% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 15% in their fifties.
A few years ago there was quite a boom in drinking vinegar, but recently I don’t hear of it so often, perhaps in part due to the downfall of Aru-Aru Daijiten. I do drink it regularly, and recently one of my favourite places to do so is C’s Garden Cafe.
In addition, I have prepared an information page on the health benefits of drinking vinegar.
Research results
Q1: Have you ever drunk drinking vinegar? (Sample size=14,891)
|
This survey May 2007 |
Last survey August 2004 |
Currently drinking |
12.5% |
17.5% |
Have drunk |
56.3% |
44.7% |
Not drunk |
31.2% |
37.7% |
Q2: What kind of drinking vinegar have you drunk? (Sample size=vinegar drinkers, multiple answer)
|
This survey May 2007 |
Last survey August 2004 |
Black vinegar |
72.0% |
65.5% |
Apple vinegar |
67.8% |
69.4% |
Moromi vinegar |
18.5% |
19.4% |
Plum vinegar |
12.1% |
13.9% |
Aromatic vinegar |
10.9% |
9.3% |
Wine vinegar |
7.6% |
7.0% |
Shiso (perilla) vinegar |
6.8% |
N/A |
Lemon vinegar |
5.3% |
4.6% |
Persimmon vinegar |
1.1% |
1.0% |
Millet vinegar |
0.7% |
0.6% |
Other |
7.4% |
4.5% |
No answer |
0.1% |
0.1% |
Q3: What kind of effects do you expect to see from drinking vinegar? (Sample size=vinegar drinkers, multiple answer)
|
This survey May 2007 |
Last survey August 2004 |
Recover from fatigue |
56.0% |
57.7% |
Improve blood flow |
45.5% |
50.8% |
Just because it seems good for health |
39.7% |
39.0% |
Lose weight |
32.1% |
35.0% |
To prevent heat exhaustion |
17.7% |
26.6% |
Beautiful skin |
12.7% |
15.4% |
Reduce cholesterol |
11.0% |
11.9% |
Reduce blood preassure |
10.4% |
9.1% |
To increase appetite |
8.8% |
11.2% |
To cure constipation |
7.7% |
10.1% |
To relieve cold feet and hands |
6.1% |
6.0% |
To obtain calcium |
1.7% |
2.4% |
Other |
1.8% |
1.9% |
No particular expectations |
3.4% |
2.7% |
No answer |
0.2% |
0.2% |
Q4: How do you drink drinking vinegar? (Sample size=vinegar drinkers, multiple answer)
Diluted with water |
65.2% |
Straight |
33.3% |
Mixed with fruit juice |
16.6% |
With honey |
14.2% |
With carbonated water |
10.8% |
Other |
7.2% |
No answer |
0.7% |
Q5: Where do you buy drinking vinegar? (Sample size=vinegar drinkers, multiple answer)
Supermarket |
60.3% |
Drug store |
20.8% |
Mail order |
13.6% |
Discount store |
9.6% |
Deprtment store |
6.8% |
Convenience store |
6.1% |
Off-licence/liquor store |
3.3% |
Vinegar speciality shop |
1.8% |
Other |
7.4% |
Don’t buy it myself |
10.2% |
Other |
0.2% |
Q6: Do you think you’d like to drink vinegar in the future? (Sample size=14,891)
|
This survey May 2007 |
Last survey August 2004 |
Yes |
35.7% |
40.3% |
No |
28.7% |
23.0% |
Don’t know |
32.7% |
32.6% |
No answer |
2.9% |
4.0% |
1 Comment
Chinatown Roulette: Vinegar drinks · November 24, 2013 at 02:38
[…] A poorly-kept secret about me is that I love vinegar. I will do shots of black vinegar for little to no reason. I will spend hours googling about drinking vinegar to see if it will kill me, or if other people do it, too (Japan does!). […]