Have you ever drunk drinking vinegar? graph of japanese opinionMyVoice recently conducted its second survey into the topic of the consumption of drinking vinegar.

Demographics

Between the 1st and 5th of May 2007 14,891 members of the MyVoice internet community completed an online survey. 54% of the sample was female, 1% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 15% in their fifties.

A few years ago there was quite a boom in drinking vinegar, but recently I don’t hear of it so often, perhaps in part due to the downfall of Aru-Aru Daijiten. I do drink it regularly, and recently one of my favourite places to do so is C’s Garden Cafe.

In addition, I have prepared an information page on the health benefits of drinking vinegar.

Research results

Q1: Have you ever drunk drinking vinegar? (Sample size=14,891)

  This survey
May 2007
Last survey
August 2004
Currently drinking 12.5% 17.5%
Have drunk 56.3% 44.7%
Not drunk 31.2% 37.7%

Q2: What kind of drinking vinegar have you drunk? (Sample size=vinegar drinkers, multiple answer)

  This survey
May 2007
Last survey
August 2004
Black vinegar 72.0% 65.5%
Apple vinegar 67.8% 69.4%
Moromi vinegar 18.5% 19.4%
Plum vinegar 12.1% 13.9%
Aromatic vinegar 10.9% 9.3%
Wine vinegar 7.6% 7.0%
Shiso (perilla) vinegar 6.8% N/A
Lemon vinegar 5.3% 4.6%
Persimmon vinegar 1.1% 1.0%
Millet vinegar 0.7% 0.6%
Other 7.4% 4.5%
No answer 0.1% 0.1%

Q3: What kind of effects do you expect to see from drinking vinegar? (Sample size=vinegar drinkers, multiple answer)

  This survey
May 2007
Last survey
August 2004
Recover from fatigue 56.0% 57.7%
Improve blood flow 45.5% 50.8%
Just because it seems good for health 39.7% 39.0%
Lose weight 32.1% 35.0%
To prevent heat exhaustion 17.7% 26.6%
Beautiful skin 12.7% 15.4%
Reduce cholesterol 11.0% 11.9%
Reduce blood preassure 10.4% 9.1%
To increase appetite 8.8% 11.2%
To cure constipation 7.7% 10.1%
To relieve cold feet and hands 6.1% 6.0%
To obtain calcium 1.7% 2.4%
Other 1.8% 1.9%
No particular expectations 3.4% 2.7%
No answer 0.2% 0.2%

Q4: How do you drink drinking vinegar? (Sample size=vinegar drinkers, multiple answer)

Diluted with water 65.2%
Straight 33.3%
Mixed with fruit juice 16.6%
With honey 14.2%
With carbonated water 10.8%
Other 7.2%
No answer 0.7%

Q5: Where do you buy drinking vinegar? (Sample size=vinegar drinkers, multiple answer)

Supermarket 60.3%
Drug store 20.8%
Mail order 13.6%
Discount store 9.6%
Deprtment store 6.8%
Convenience store 6.1%
Off-licence/liquor store 3.3%
Vinegar speciality shop 1.8%
Other 7.4%
Don’t buy it myself 10.2%
Other 0.2%

Q6: Do you think you’d like to drink vinegar in the future? (Sample size=14,891)

  This survey
May 2007
Last survey
August 2004
Yes 35.7% 40.3%
No 28.7% 23.0%
Don’t know 32.7% 32.6%
No answer 2.9% 4.0%

1 Comment

Chinatown Roulette: Vinegar drinks · November 24, 2013 at 02:38

[…] A poorly-kept secret about me is that I love vinegar. I will do shots of black vinegar for little to no reason. I will spend hours googling about drinking vinegar to see if it will kill me, or if other people do it, too (Japan does!). […]

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