How often do you buy teas in 500ml bottles? graph of japanese opinion[survey 1] [survey 2]

Between the 22nd and 29th of March 2007 DIMSDRIVE Research surveyed its internet community regarding tea and tea-like drinks from plastic bottles. This is the second of a pair of rather similar surveys on tea drinks.

Demographics

6,477 members of the DIMSDRIVE Research internet community completed a private internet-based survey. 40.3% were male, 0.5% in their teens, 16.8% in their twenties, 36.5% in their thirties, 28.6% in their forties, 13.2% in their fifties, and 4.4% aged sixty or older.

This is a survey I’ve been looking for for a while, as I have wanted to do an “Ask What Japan Thinks” on tea, as I do get a few visitors looking for this sort of information, so I hope the information helps you out.

Note that in Japan plastic bottles are called PET bottles, with PET standing for polyethylene terephthalate, it appears. These bottles are usually recycled separately, so most public areas have a bin for these types of bottles only. You are supposed to take the cap off (some bins now have a separate opening for them) and the label, but I must admit to not doing either, although I do always use the correct bin.

Research results

Q1: Which of the following do you drink from plastic bottles (excluding home-made drinks)? (Sample size=6,477, multiple answer)

  All Male
N=2,610
Female
N=3,867
Japanese tea (green tea, houji, etc) 74.6% 75.6% 74.0%
Oolong tea 53.5% 54.4% 52.9%
Sports drink 49.1% 53.3% 46.2%
Water 46.6% 44.4% 48.1%
India tea 42.5% 35.0% 47.6%
Blended tea 39.9% 34.5% 43.6%
Vegetable juice 30.1% 28.4% 31.2%
Barley tea 29.8% 30.4% 29.4%
Chinese tea (Jasmine, Pu-eru, etc) 23.5% 17.8% 27.3%
Functional teas 16.8% 15.3% 17.9%
Other teas 0.6% 0.6% 0.7%
Other drinks 24.1% N/A N/A
Don’t drink drinks in plastic bottles (to end) 3.5% N/A N/A

Q2A: How often do you buy tea-related drinks in 300ml bottles? (Sample size=5,747)

Almost every day 2.6%
Four or five times a week 2.8%
Two or three times a week 6.5%
Once a week 9.7%
Two or three times a month 11.9%
Once a month 11.2%
Once every two or three months 8.9%
Less than that 17.5%
Don’t buy that size 28.9%

Q2B: How often do you buy tea-related drinks in 500ml bottles? (Sample size=5,747)

Almost every day 7.3%
Four or five times a week 6.6%
Two or three times a week 15.6%
Once a week 18.5%
Two or three times a month 19.0%
Once a month 12.9%
Once every two or three months 8.0%
Less than that 6.6%
Don’t buy that size 5.5%

Q2C: How often do you buy tea-related drinks in 900ml or 1 litre bottles? (Sample size=5,747)

Almost every day 0.4%
Four or five times a week 0.1%
Two or three times a week 2.4%
Once a week 4.3%
Two or three times a month 6.4%
Once a month 7.7%
Once every two or three months 8.0%
Less than that 22.7%
Don’t buy that size 48.0%

Q2D: How often do you buy tea-related drinks in 1.5 litres or larger bottles? (Sample size=5,747)

Almost every day 2.3%
Four or five times a week 0.8%
Two or three times a week 4.7%
Once a week 10.0%
Two or three times a month 12.6%
Once a month 13.2%
Once every two or three months 12.2%
Less than that 18.5%
Don’t buy that size 25.7%

By age for the most popular size, the 500ml bottle, there was very little difference in purchase frequency up to the forties age group, but after than the purchase frequency decreased.

Note that the following questions were not asked to those who did not buy any size of plastic bottle, thus the sample size is slightly decreased.

Q3: Why do you buy bottled tea-related drinks? (Sample size=5,721, multiple answer)

Because can close the lid, can drink just a little at a time 69.2%
Because can carry around 66.3%
Because it’s convenient 53.2%
Because can buy anywhere 44.0%
Because easy to store 40.4%
Because there’s a wide selection of teas 17.4%
Because plastic bottles can be reused 15.0%
Because can choose from various sizes 13.8%
Because more tasty than cans or paper packs 4.4%
Other 1.4%
No particular reason 3.1%

Q4: Where do you buy bottled tea-related drinks? (Sample size=5,721, multiple answer)

Convenience store 77.4%
Supermarket 68.3%
Vending machine 54.2%
Drug store 29.8%
Discount store, home centre 29.4%
100 yen, 99 yen shop 24.3%
Station kiosk 21.5%
Cooperative 6.4%
Internet delivery service 2.4%
Other delivery sevice 0.3%
Other 1.2%

Q5: When buying bottled tea-related drinks, which of the following match your way of thinking? (Sample size=5,721, multiple answer)

Choose cheap drinks 39.8%
Decide on brand when at the shop, etc 36.4%
Want to try various brands 33.2%
Frequently buy the same brands 32.0%
Often buy and try out new products once 25.7%
Select brands with a rich taste 24.6%
Select brands with a sweet or astringent taste 22.7%
Select brands with free gifts 22.2%
Select brands that suit my mood or drinking setting 21.7%
Select functional drink brands 13.5%
Select brands with an interesting packaging design 8.4%
Select brands with interesting advertisements 7.4%
Select brands that sell 6.3%
None of the above, no particular method 4.0%

Q6A: What is your most favourite bottled tea-related drink brand? (Sample size=5,747, free answer)

Rank Brand Votes
1 O-i Ocha 1,167
2 Namacha 886
3 Soukenbicha 814
4 Iemon 657
5 Juurokucha 342
6 Suntory Oolong-cha 312
7 Afternoon tea 207
8 Suntory Black Oolong-cha 125
9 Hajime 104
10 Healthea 64
11 Karada Meguri-cha 45
12 Rokujou Barley Tea 36
13 Wakabusha 33
14 Lipton Lemone 26
15 Koucha Kaden 25
16 Java Tea 18
17 Tennenbikou Jasmine Tea 15
18 Sara-sara Soba-cha 12
19 Flavan-cha 10
20 Sesame Barley Tea 9

Q6B: What is your most favourite bottled tea-related drink brand? (Sample size=5,747, by sex, free answer)

Rank Male Votes Female Votes
1 O-i Ocha 594 Soukenbicha 592
2 Namacha 340 O-i Ocha 573
3 Iemon 229 Namacha 546
4 Soukenbicha 222 Iemon 428
5 Suntory Oolong-cha 132 Juurokucha 213
6 Juurokucha 129 Suntory Oolong-cha 180
7 Afternoon tea 76 Afternoon tea 131
8 Suntory Black Oolong-cha 43 Suntory Black Oolong-cha 82
9 Hajime 35 Hajime 69
10 Healthea 35 Karada Meguri-cha 42

[survey 1] [survey 2]


3 Comments

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