Ask What Japan Thinks of tea-related drinks: survey 1 of 2


How often do you drink plastic bottled tea-related drinks? graph of japanese opinion[survey 1] [survey 2]

Over the first five days of April 2007 MyVoice surveyed its internet community regarding tea and tea-like drinks. This is the first of a pair of rather similar surveys on tea-related drinks.


17,539 members of the MyVoice internet community completed a private internet-based survey. 54% were female, 2% in their teens, 19% in their twenties, 39% in their thirties, 26% in their forties, and 14% in their fifties.

This is a survey I’ve been looking for for a while, as I have wanted to do an “Ask What Japan Thinks” on tea, as I do get a few visitors looking for this sort of information, so I hope the information helps you out.

Note that in Japan plastic bottles are called PET bottles, with PET standing for polyethylene terephthalate, it appears. These bottles are usually recycled separately, so most public areas have a bin for these types of bottles only. You are supposed to take the cap off (some bins now have a separate opening for them) and the label, but I must admit to not doing either, although I do always use the correct bin.

Survey results

Q1: Which of the following drinks do you often drink? (Sample size=17,539, multiple answer)

Green tea-related drinks69.0%
Chinese (oolong, etc) tea40.7%
Other Japanese teas (soba, barley)39.4%
Black tea36.6%
Blended tea32.6%
Vegetable juice28.3%
Sports drink26.6%
Mineral water26.4%
Fruit juice24.8%
Carbonated drinks24.0%
Milk-based, fermented milk drinks16.5%

Q2: Which of the following tea-related drinks do you often drink from plastic bottles? (Sample size=17,539, multiple answer)

おーいお茶O-i OchaItoen40.2%
おーいお茶 濃い味O-i Ocha rich tasteItoen22.4%
濃い生茶Rich taste NamachaKirin12.9%
玉露入りお茶Gyokuro-iri OchaSapporo3.9%
おーいお茶 あまみO-i Ocha sweetItoen2.9%
生茶 蔵出し封切りNamacha KuradashiKirin2.7%
ー(はじめ) 茶織Hajime SaoriCoca-cola2.7%
ー(はじめ)じっくり旨みHajime Jikkuri UmamiCoca-cola2.2%
おーいお茶 otherO-i Ocha otherItoen2.2%
おいしいお茶 玉露入りOishii Ocha Gyokuro-iriSangaria1.6%
べにふうき緑茶Benifuuki Green TeaAsahi0.8%
無印良品緑茶Mujirushi Ryohin Green TeaMujirushi Ryohin0.7%
Other  8.5%
Don’t drink bottled tea  10.0%
No answer  0.2%

Just as bit of trivia for you all, in the above table 玉露, gyokuro, is a premium variety of green tea, with a very rich and deep flavour and a significantly higher caffeine kick. 100% gyokuro tea is perhaps a bit strong for many people, but when blended with ordinary green tea it adds an extra bite to the drink, although even just a single 500ml bottle can give me a serious and slightly unpleasant caffeine buzz. If you live in the Kansai area, it’s worth heading over to Uji to taste fresh gyokuro on its home ground.

Q3: About how often do you drink tea-related drinks from plastic bottles? (Sample size=17,539, multiple answer)

Almost every day15.5%
Three or four times a week13.0%
Once or twice a week25.1%
Twice or thrice a month21.7%
Once a month or less14.6%
Don’t drink bottled tea10.0%

Q4: What do you pay attention to when buying tea-related drinks in a plastic bottle? (Sample size=plastic bottle drinkers, multiple answer)

Easy to drink50.6%
Richness of taste37.0%
One I usually drink28.4%
Quantity in bottle23.0%
Product brand15.4%
Free present attached11.2%
Design, packaging10.8%
Tea colour9.7%
Advertising impression, image9.2%
Goes with food8.6%
Well-named product7.8%
Bottle shape6.2%
Prominently displayed in shop5.8%
Origin of product4.9%
Newness of product4.7%
Sell-by date3.8%
Friend’s recommendation, word of mouth3.8%
Good concept1.8%
Nothing in particular4.0%
No answer0.1%

Q5: When choosing which tea-related drink in a plastic bottle to buy from a shop, how do you choose one from the many types available? (Sample size=plastic bottle drinkers, up to three answers)

Easy to drink37.4%
Richness of taste24.7%
One I usually drink19.7%
Quantity in bottle11.2%
Product brand8.6%
Free present attached5.8%
Design, packaging4.8%
Tea colour4.3%
Advertising impression, image4.1%
Well-named product3.3%
Goes with food2.9%
Newness of product2.3%
Prominently displayed in shop2.0%
Origin of product1.8%
Bottle shape1.8%
Sell-by date1.4%
Friend’s recommendation, word of mouth0.9%
Good concept0.7%
Nothing in particular2.9%
No answer0.3%

[survey 1] [survey 2]

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