japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into mobile phone web browser awareness issues. The article reported on here focused mainly on mobile search.
Between the 20th and 23rd of April 2007 330 PC using members of JR Tokai Express Research’s monitor panel completed a private internet-based questionnaire. 54.8% of the sample was female, 18.2% in their twenties, 40.9% in their thirties, 27.0% in their forties, 10.3% in their fifties, and 3.6% in their sixties.
I’ve only used mobile search once or twice just to see how it worked, and I used Google’s mobile portal to do the search. It was relatively successful, and it also offered a railway timetable look-up service specifically for Japan, but even though I was using a new Japanese mobile phone, the encoding was all wrong and I just for question marks instead of kanji. Since that experiment, however, I’ve never had the urge to search again.
First of all, 320 from the 330 people surveyed, or 97.0%, currently used a mobile phone. These 320 were then asked the following question.
Q1: Do you know what a mobile phone “full browser” feature is? (Sample size=320)
Yes, and using one 13.1% Know what it is, but not using one 38.4% Don’t know what it is 48.4%
When a similar question was asked last May, 15.8% were using a full browser, and 43.0% were not, but knew about it. Why exactly awareness has significantly decreased is not reported.
Q2: Do you perform searches on your mobile phone? (Sample size=320)
Often search (to SQ) 10.0% Sometimes search (to SQ) 44.1% Don’t search 45.9%
Q2SQ: Which of the following search services have you used from your mobile phone? (Sample size=173, multiple answer)
Votes Percentage Yahoo! Mobile 114 65.9% Search option from service provider menus 71 41.0% Google Mobile 61 35.3% infoseek Mobile 10 5.8% goo Mobile 10 5.8% R25 Mobile 8 4.6% MSN Mobile 4 2.3% Can’t remember 3 1.7% Other 3 1.7%
Note that SoftBank’s official search provider is Yahoo!, and au’s is Google, so there is perhaps some overlap in the reporting of which search engines people have used.