Do you perform searches on your mobile phone? graph of japanese opinionjapan.internet.com recently reported on a survey conducted by JR Tokai Express Research into mobile phone web browser awareness issues. The article reported on here focused mainly on mobile search.

Demographics

Between the 20th and 23rd of April 2007 330 PC using members of JR Tokai Express Research’s monitor panel completed a private internet-based questionnaire. 54.8% of the sample was female, 18.2% in their twenties, 40.9% in their thirties, 27.0% in their forties, 10.3% in their fifties, and 3.6% in their sixties.

I’ve only used mobile search once or twice just to see how it worked, and I used Google’s mobile portal to do the search. It was relatively successful, and it also offered a railway timetable look-up service specifically for Japan, but even though I was using a new Japanese mobile phone, the encoding was all wrong and I just for question marks instead of kanji. Since that experiment, however, I’ve never had the urge to search again.

Note that the “full browser” mentioned in Q1 refers to using a browser that attempts to render standard web pages completely. I’m not sure what the exact qualifications for a full browser is, but I would expect CSS, Javascript and frames at least to be supported. Note that this site can render in some of the newer non-full standard mobile phone browsers, and commenting even works, but all my CSS and Javascript elements are not rendered. Also note that some mobile phones come with full browsers as standard, but for other phones a separate browser needs to be downloaded. In addition, NTT DoCoMo call their service “Full Browser”, au’s is “PC Site Viewer”, and SoftBank’s is “PC Site Browser”.

Research results

First of all, 320 from the 330 people surveyed, or 97.0%, currently used a mobile phone. These 320 were then asked the following question.

Q1: Do you know what a mobile phone “full browser” feature is? (Sample size=320)

Yes, and using one 13.1%
Know what it is, but not using one 38.4%
Don’t know what it is 48.4%

When a similar question was asked last May, 15.8% were using a full browser, and 43.0% were not, but knew about it. Why exactly awareness has significantly decreased is not reported.

Q2: Do you perform searches on your mobile phone? (Sample size=320)

Often search (to SQ) 10.0%
Sometimes search (to SQ) 44.1%
Don’t search 45.9%

Q2SQ: Which of the following search services have you used from your mobile phone? (Sample size=173, multiple answer)

  Votes Percentage
Yahoo! Mobile 114 65.9%
Search option from service provider menus 71 41.0%
Google Mobile 61 35.3%
infoseek Mobile 10 5.8%
goo Mobile 10 5.8%
R25 Mobile 8 4.6%
MSN Mobile 4 2.3%
Can’t remember 3 1.7%
Other 3 1.7%

Note that SoftBank’s official search provider is Yahoo!, and au’s is Google, so there is perhaps some overlap in the reporting of which search engines people have used.


1 Comment

tamal · March 30, 2011 at 13:41

Foul talk!

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