goo Research recently published the results of some research conducted in cooperation with Yomiuri Shimbun into fish and shellfish, conducted amongst their online monitor group between the 16th and 18th of the February.
Demographics
1,091 successfully completed the questionnaire. 50.3% were male, 21.8% in their twenties, 18.4% in their thirties, 21.6% in their forties, 17.5% in their fifties, and 20.6% aged sixty or older.
Note that in Q7 just 1% eat fish or shellfish less than once a month, which suggests that vegetarianism still has a long, long way to go in Japan! In addition, I wouldn’t be surprised if a significant part of that 1% included people who eat meat instead.
You may be interested in cross-referencing this with another recent survey on tuna habits and quota cut awareness.
Survey results
Q1: Do you like fish and shellfish? (Sample size=1,091)
| Yes |
84% |
| It’s OK |
4% |
| No |
12% |
Q2: Which of the following fish or shellfish do you like? (Sample size=1,091, multiple answer)
| Tuna |
49% |
| Aji (horse mackerel) |
45% |
| Lobster |
43% |
| Salmon |
40% |
| Eel |
36% |
| Sanma (Pacific saury) |
35% |
| Squid |
32% |
| Buri (yellowtail) |
30% |
| Saba (mackerel) |
28% |
| Katsuo (bonito) |
21% |
| Tai (Pacific sea bream) |
20% |
| Hirame (flatfish) |
17% |
| Karei (turbot) |
14% |
| Iwashi (sardine) |
14% |
| Octopus |
13% |
| Fugu (puffer fish) |
12% |
| Ayu (freshwater trout) |
12% |
| Shishamo |
9% |
| Sawara (Spanish mackerel) |
7% |
| Tara (cod) |
6% |
| Other |
4% |
Q3: Do you know about the cuts in tuna quotas? (Sample size=1,091)
Q4: Do you think the tuna quota cuts will have an effect on your eating habits? (Sample size=1,091)
| Yes |
12% |
| Just a little |
45% |
| Can’t say either way |
18% |
| Not really |
18% |
| Not at all |
8% |
Q5: What are you most concerned about regarding the tuna quota cuts? (Sample size=1,091)
| Price rises |
60% |
| Less chance to eat it |
12% |
| The effects on other fish stocks |
8% |
| The fishing industry being hurt by the cuts |
7% |
| Problems at sushi restaurants and other shops |
5% |
| No particular worries |
8% |
Q6: The price of tuna has been increasing recently. What effect will this have on the frequency or amount of tuna or tuna products that you buy? (Sample size=1,091)
| Decrease amount or frequency |
16% |
| Slightly decrease |
43% |
| Not change |
41% |
| Slightly increase |
0% |
| Increase |
0% |
Q7: How frequently do you eat fish or shellfish products? (Sample size=1,091)
| Almost every day |
10% |
| Five or six days a week |
10% |
| Three or four days a week |
41% |
| One or two days a week |
31% |
| One day a fortnight |
6% |
| One day every three weeks |
1% |
| Almost never |
1% |
| Not at all |
0% |
Q8: Recently, how has your frequency or amount of fish or shellfish eaten changed? (Sample size=1,091)
| Considerably increased |
6% |
| Little increased |
30% |
| Not changed |
52% |
| Little decreased |
9% |
| Considerably decreased |
3% |
Q9: What are the main reasons that you eat fish or shellfish? (Sample size=1,091, up to three answers)
| Tasty |
82% |
| Rich in protein |
61% |
| Low calorie |
29% |
| Can obtain locally |
27% |
| Easy to prepare |
14% |
| Cheap |
12% |
| Don’t like meat |
1% |
| Other |
4% |
Q10: Which are the main components (vitamins, etc) contained within fish and shellfish that you are interested in? (Sample size=1,091, up to three answers)
| DHA |
67% |
| EPA |
50% |
| Calcium |
39% |
| Alginic acid |
28% |
| Taurin |
20% |
| Fucoidan |
5% |
| None in particular |
17% |
Note that fucoidan seems to be found almost exclusively in seaweed rather than fish or shellfish.
goo Research recently published the results of some research conducted in cooperation with Yomiuri Shimbun into fish and shellfish, conducted amongst their online monitor group between the 16th and 18th of the February.
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