MyVoice published the results of a survey conducted over five days at the start of February into going to the movies.
Demographics
13,171 members of their monitor group successfully completed the survey; 54% were female, 2% in their teens, 20% in their twenties, 39% in their thirties, 26% in their forties, and 13% in their fifties.
Recently I’ve been to the cinema rather a lot; perhaps I’d be in the eleven to fifteen times? I think about twice a month sounds about right. As for the films I’d recommend, last weekend’s Perfume: The Story of a Murderer was a very enjoyable but rather dark murder-mystery; Pirates of the Carribean, if just for Johnny Depp’s frequent buggering (as it were); and Cars, because I love Pixar! I wanted to ask for my money back after The Da Vinci Code.
Survey results
Q1: In the last six months, how many times have you watched a movie at a cinema? (Sample size=13,171)
Sixteen or more times |
1.0% |
Eleven to fifteen times |
0.8% |
Nine or ten times |
1.0% |
Seven or eight times |
1.5% |
Five or six times |
4.4% |
Three or four times |
11.1% |
Twice |
12.8% |
Once |
18.1% |
No times |
48.6% |
Don’t know |
0.7% |
Q2: When you go to watch a movie at the cinema, who do you often go with? (Sample size=13,171, multiple answer)
With spouse |
35.0% |
By myself |
23.6% |
With same-sex friends |
22.2% |
With children |
19.3% |
With girlfriend or boyfriend |
10.5% |
With opposite-sex friends |
7.3% |
With parents |
5.4% |
With brothers or sisters |
3.9% |
Don’t know |
1.1% |
Other people |
0.4% |
Never watched a film at a cinema |
17.5% |
No answer |
0.4% |
Q3: From where do you usually get your information about movies you want to go see? (Sample size=13,171, multiple answer)
Film was talked about on a television program |
65.2% |
Saw advertisement on television |
38.7% |
Viewed internet information on PC |
30.7% |
Saw trailer, etc, at cinema |
26.5% |
Friends talked about it |
22.9% |
Film was talked about in magazine column |
22.6% |
Film was talked about in newspaper column |
12.8% |
Saw advertisement or poster at station or on street |
10.5% |
Advertisement in newspaper |
8.8% |
Advertisement in magazine |
8.4% |
Advertisement in train carriage, in taxi, etc |
5.5% |
Film was talked about on radio program |
3.9% |
Viewed internet information on mobile phone |
1.5% |
Advertisement on radio |
1.1% |
Other |
3.5% |
Don’t know |
6.1% |
No answer |
0.3% |
Q4: What points are inportant when deciding to go to see a movie at the cinema? (Sample size=13,171, multiple answer)
Story, title |
51.2% |
Talked-about movie |
47.5% |
Genre |
42.1% |
Stars |
38.1% |
New movie |
23.3% |
Liked series |
20.7% |
Friends talking about it |
14.7% |
Director or other staff |
11.2% |
Author of original story |
11.2% |
Film company |
5.3% |
Famous movie |
4.9% |
Award-winning movie |
4.1% |
Music |
3.8% |
High-quality sound or special effects |
2.7% |
Country or region of origin |
2.2% |
Remake of famous movie |
0.7% |
Other qualities |
2.0% |
Don’t know |
8.2% |
No answer |
0.3% |
Q5: Of the following films, which of the following upcoming movies would you like to go to see at the cinema? (Sample size=13,171, multiple answer)
Harry Potter and the Order of the Phoenix |
23.2% |
Pirates of the Carribean 3 |
23.2% |
Die Hard 4.0 |
15.3% |
Spiderman 3 |
15.3% |
Babel |
12.6% |
Unfair the Movie |
10.5% |
Tokyo Tower |
8.7% |
Mushishi |
7.2% |
Rocky the Final |
6.2% |
The Blue Wolf |
5.8% |
Shrek 3 |
5.2% |
Gegege no Kitarou |
3.9% |
Battery |
3.2% |
Night Museum |
3.1% |
Blood Diamonds |
2.7% |
Transformers |
2.3% |
Happy Feet |
1.6% |
Bizan |
1.4% |
Don’t want to watch any of them |
22.1% |
Don’t know |
12.4% |
No answer |
0.6% |
Q6: What recent film would you recommend? (Sample size=13,171, multiple answer)
Rank |
All |
Votes |
Male N=6,059 |
Votes |
Female N=7,112 |
Votes |
1 |
Letters from Iwojima |
267 |
Letters from Iwojima |
131 |
Letters from Iwojima |
136 |
2 |
Bushi no Ichibun |
182 |
Bushi no Ichibun |
68 |
Death Note |
121 |
3 |
Death Note |
176 |
Death Note |
55 |
Pirates of the Carribean |
121 |
4 |
Pirates of the Carribean |
168 |
007 Casion Royale |
51 |
Bushi no Ichibun |
114 |
5 |
Dororo |
110 |
Dororo |
49 |
Marie Antoinette |
74 |
6 |
007 Casino Royale |
89 |
Pirates of the Carribean |
47 |
The Devil Wears Prada |
62 |
7 |
Marie Antoinette |
85 |
I Just Didn’t Do It |
34 |
Dororo |
61 |
8 |
Hula Girls |
73 |
Da Vinci Code |
31 |
Oh! Oku |
49 |
9 |
The Devil Wears Prada |
70 |
Limit of Love: Umizaru |
27 |
Hula Girls |
48 |
10 |
I Just Didn’t Do It |
67 |
Hula Girls |
25 |
The Pursuit of Happyness |
39 |
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