How satisfied are you with mobile wallet security? graph of japanese opinionIn January infoPLANT published the results of research conducted over three days in the middle of December into the topic of mobile phone electronic wallets (Osaifu keitai). They interviewed 1,500 mobile phone users from their monitor panel; the split was 50:50 male and female, and 750 people aged from 15 to 29, and 750 aged from 30 to 59. In addition, 500 people were DoCoMo users, 500 au, and 500 SoftBank. The full report looks at many aspects of mobile phone usage, but this article just covers the highlights presented in their summary.

I’ve never owned a phone with the required electronic wallet IC chip inside, and just last week when my wife upgraded to a new phone with the required electronics, she only agreed to have the functionality enabled as we got an extra 1,000 yen discount for doing so!

I’ve never actually seen anyone use their mobile phone’s electronic wallet features – it might be interesting to ask how many people just use them once or twice, then give up and go back to another method.

It’s interesting to note in Q4 that over a third have no interest in any electronic wallet features.

Of the total sample of 1,500 people, 428 or 28.5% had phones with electronic cash features.

Q1: What services have you used on your electronic cash-enabled mobile phone? (Sample size=428, multiple answer)

  DoCoMo users
N=228
au users
N=124
SoftBank users
N=76
Not used any 63.6% 68.5% 67.1%
Edy (electronic cash) 33.3% 27.4% 31.6%
Member’s card, point card 12.3% 12.1% 9.2%
Airline ticket, mileage 8.3% 4.8% 7.9%
Mobile Suica (train ticket) 5.3% 4.8% 6.6%
iD, DCMX (DoCoMo credit card) 4.4% 0.0% 0.0%
Movie, event ticket 3.5% 1.6% 3.9%
ToruCa (DoCoMo coupon service) 2.6% 0.0% 0.0%
Net shopping checkout 2.2% 2.4% 5.3%
QUICPay 0.9% 3.2% 1.3%
Office ID card or home key 0.4% 0.8% 1.3%
SmartPlus 0.4% 0.0% 0.0%
Visa Touch 0.0% 0.0% 1.3%
Other 0.4% 0.0% 1.3%

Note that some of the features above are exclusive to a single phone company.

Q2: How satisfied are you with the various electronic wallet functions on your mobile phone? (Sample size=121, multiple answer)

  Satisfied

Quite satisfied

Neither Quite dissatisfied Dissatisfied
FeliCa capacity 8.3% 36.4% 42.1% 5.8% 7.4%
Security 7.4% 34.7% 38.0% 16.5% 3.3%
Refilling methods 9.9% 43.0% 19.0% 21.5% 6.6%
Preinstalled applications 5.8% 27.3% 46.3% 16.5% 4.1%
Types and number of applications that support it 4.1% 29.8% 47.1% 14.0% 5.0%
Types and number of shops that support it 4.1% 13.2% 19.8% 34.7% 28.1%
Credit limit 8.3% 35.5% 40.5% 9.9% 5.8%
Payment methods (pre-pay, post-pay) 12.4% 40.5% 39.7% 5.8% 1.7%

Q3: Why have you not used your electronic cash features on your mobile phone? (Sample size=281, multiple answer)

  DoCoMo users
N=145
au users
N=85
SoftBank users
N=51
Quicker to pay cash 49.0% 42.4% 25.5%
Don’t feel there’s any merit or need to use a mobile phone to pay 42.1% 48.2% 35.3%
Seems bothersome to refill with electronic cash 37.9% 30.6% 17.6%
Worried about what happend if my mobile phone is lost or stolen 32.4% 34.1% 37.3%
Too few shops to use it at 22.1% 8.2% 15.7%
Don’t know how it could be used 22.1% 24.7% 21.6%
Don’t know how to fill it with electronic cash 17.9% 16.5% 3.9%
Probably go and spend too much 17.2% 15.3% 21.6%
Quicker to pay by credit card or prepaid card 15.9% 16.5% 13.7%
Worried about skimming or other security issues 13.1% 25.9% 29.4%
Bothersome to install the applications 10.3% 11.8% 11.8%
Don’t know what could be used for 8.3% 15.3% 7.8%
Don’t know how to use the applications or services 4.8% 5.9% 3.9%
Credit limit is too low 4.8% 0.0% 2.0%
Other 3.4% 5.9% 13.7%

Q4: What sort of mobile phone electronic wallet features would you want to use in the future? (Sample size=1,500, multiple answer)

  DoCoMo users
N=500
au users
N=500
SoftBank users
N=500
Membership card, point card 35.6% 33.8% 31.6%
Pre-pay services (Edy, Suica, etc) 32.0% 30.6% 28.4%
Train tickets, season tickets 31.6% 32.4% 33.6%
Restaurant, etc coupons 29.8% 27.2% 29.6%
Movie, event ticket 27.6% 20.2% 20.8%
Bus tickets, season tickets 21.4% 21.8% 21.0%
Airline ticket, mileage 18.8% 14.2% 15.0%
Post-pay services (QUICPay, iD, etc) 14.4% 12.8% 11.4%
Office ID card or home key 13.0% 12.8% 10.8%
Net shopping checkout 11.8% 12.4% 11.4%
Corporate ID, student ID 10.8% 14.4% 11.8%
Other 0.2% 0.6% 0.2%
None in particular 30.6% 35.0% 34.4%

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