Over five days at the start of January, MyVoice looked at that Japanese staple, rice. 10,245 members of their online monitor community successfully completed the survey. 54% were female, 2% in their teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.
My translation for Q3 is not very good, I fear, but I hope you get the general picture! I eat rice almost every day, and at home we use a mix of half white and half brown rice.
I was surprised in Q4 that 3.3% said they like their rice with soy sauce, as not doing it is one of the first points of etiquette drilled into foreigners, so please feel free to print out this survey to justify your bad manners next time you do so in polite company!
Follow this link for more information on Japanese rice cookers.
Q1: What is your favourite staple food? (Sample size=10,245)
| Rice |
75.3% |
| Bread |
9.1% |
| Pasta |
4.9% |
| Ramen |
4.4% |
| Udon |
2.7% |
| Soba |
1.5% |
| Cereal |
0.2% |
| Other |
0.1% |
| Not particularly keen on any of the above |
1.7% |
Q2: About how often do you eat rice? (Sample size=10,245)
| Three or more times a day |
12.4% |
| Once or twice a day |
69.7% |
| Five or six times a week |
12.5% |
| Two to four times a week |
4.4% |
| Once a week |
0.6% |
| Less than that |
0.3% |
| Don’t eat rice |
0.2% |
Q3: What are you particular about regarding preparing or eating rice? (Sample size=10,245, multiple answer)
| Must be Japanese rice |
55.6% |
| Wash first, then boil |
35.2% |
| Cook white rice |
32.3% |
| Fussy about area of origin |
16.6% |
| Reheating cooled rice |
14.9% |
| Fussy about brand |
12.5% |
| Mix in various grains |
12.1% |
| Eat brown rice |
11.9% |
| Cook unpolished and unwashed rice |
9.2% |
| Boil in mineral water |
6.8% |
| Cook mixed with barley |
6.8% |
| Use “retort” (freeze-dried?) rice |
3.1% |
| Boil in a stone pot |
2.4% |
| Boil with a lump of charcoal |
2.2% |
| Buy pre-cooked packs |
2.0% |
| Other |
3.6% |
| None of the above |
13.9% |
| No answer |
0.2% |
Q4: What do you put on top of your rice when you eat it? (Sample size=10,245, multiple answer)
| Natto |
57.2% |
| “Furikake” dried fish and seaweed |
48.7% |
| Egg |
41.2% |
| Seaweed |
39.7% |
| Dried plum |
32.4% |
| Salmon flakes |
26.6% |
| Seaweed boiled in soy sauce |
22.6% |
| Fish boiled in soy sauce |
19.4% |
| Nametake mushrooms |
15.9% |
| Sesame salt |
10.1% |
| Salt |
3.4% |
| Miso |
3.3% |
| Soy sauce |
3.3% |
| Mayonnaise |
1.9% |
| Butter, margarine |
1.8% |
| Sauce |
0.3% |
| Ketchup |
0.3% |
| Milk |
0.2% |
| Other |
5.9% |
| Nothing in particular |
16.8% |
| No answer |
0.2% |
Q5: What sort of rice bowl dishes do you like? (Sample size=10,245, multiple answer)
| Katsudon (breaded pork) |
57.8% |
| Gyuudon (beef) |
50.4% |
| Oyakodon (egg) |
49.7% |
| Tendon (battered shrimps, etc) |
47.1% |
| Kaisendon (fresh fish) |
36.2% |
| Chuukadon (Chinese-style) |
36.2% |
| Butadon (pork) |
27.2% |
| Other |
6.8% |
| Don’t like any |
3.8% |
| No answer |
0.4% |
Q6: What sort of image does rice have? (Sample size=10,245, multiple answer)
| Tasty |
75.8% |
| Never get bored of it |
59.6% |
| Japanese-like |
57.5% |
| Healthy |
51.8% |
| Can’t live without it |
49.8% |
| Warming |
40.3% |
| Source of energy |
39.2% |
| Powerful |
20.5% |
| Taste of home |
16.7% |
| Laid-back |
12.0% |
| High calorie |
3.7% |
| Mediocre |
3.1% |
| Conservative |
2.9% |
| Suits the times |
2.6% |
| International |
2.3% |
| Unbalanced nutrition |
2.2% |
| Good sense |
2.1% |
| Simple |
1.7% |
| Elegant |
1.7% |
| Out of date |
0.6% |
| Naff |
0.1% |
| None of the above |
1.8% |
| No answer |
0.1% |
Over five days at the start of January, MyVoice looked at that Japanese staple, rice. 10,245 members of their online monitor community successfully completed the survey. 54% were female, 2% in their teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.
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