A couple of weeks ago japan.internet.com published the results of goo Research’s 29th monthly survey into mobile phone upgrade needs. Over three days at the start of January exactly 1,000 members of their monitor panel (presumably all mobile phone owners) successfully completed a private internet-based survey. 53.0% of the sample was female, 2.1% in their teens, 19.7% in their twenties, 39.0% in their thirties, 25.1% in their forties, and 14.1% aged fifty or older.
Just yesterday, my wife upgraded her phone – what sold the Panasonic P703i to her even more than the pink colouring (actually, she bought the wavey blue one) was the inclusion of Lisa and Gaspard icon sets.
In the sample, 52.7% were NTT DoCoMo customers, 28.9% with au (KDDI), 14.8% with Softbank, and 3.6% with WillCom. In addition, just 19 people had already taken advantage of number portability and changed service providers since the introduction just over two months ago.
Q1: Do you plan to take advantage of number portability and change your mobile phone service provider? (Sample size=964)
Yes 3.1% No set plan, but could depending on the situation 37.0% Not considered changing 59.9%
Q2: What mobile phone manufacturer’s handset are you most keen on currently? (Sample size=1,000)
Sharp 236 Panasonic 77 NEC 74 Sony-Ericsson 69 Toshiba 34 Kyocera 30 Motorola 28 Mitsubishi 25 Casio 19 Nokia 14 Sanyo 12 Fujitsu 10 Hitachi 9 Samsung 6 JRC 1 Pantech 0 HTC 0 Other 2 None in particular 354
Q3: When upgrading your mobile, what are the features that are important to you. (Sample size=1,000, multiple answer)
Memory card 342 Music playback 199 One Seg (terrestrial digital TV) 195 Infrared 176 FeliCa (Osaifu Keitai, electronic cash) 152 Water-resistance, shock-resistance 109 GPS 99 Full browser 69 Bluetooth 52 AM Radio 39 Wireless LAN 34 Document viewer (Excel, etc) 32 Digital radio 23 Changeable faceplate 19 Analogue television 18 Electronic compass 17 Other 23 Nothing in particular 331
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