29th mobile phone upgrade needs survey

Advertisement

A couple of weeks ago japan.internet.com published the results of goo Research’s 29th monthly survey into mobile phone upgrade needs. Over three days at the start of January exactly 1,000 members of their monitor panel (presumably all mobile phone owners) successfully completed a private internet-based survey. 53.0% of the sample was female, 2.1% in their teens, 19.7% in their twenties, 39.0% in their thirties, 25.1% in their forties, and 14.1% aged fifty or older.

Just yesterday, my wife upgraded her phone – what sold the Panasonic P703i to her even more than the pink colouring (actually, she bought the wavey blue one) was the inclusion of Lisa and Gaspard icon sets.

In the sample, 52.7% were NTT DoCoMo customers, 28.9% with au (KDDI), 14.8% with Softbank, and 3.6% with WillCom. In addition, just 19 people had already taken advantage of number portability and changed service providers since the introduction just over two months ago.

Q1: Do you plan to take advantage of number portability and change your mobile phone service provider? (Sample size=964)

Yes3.1%
No set plan, but could depending on the situation37.0%
Not considered changing59.9%

Q2: What mobile phone manufacturer’s handset are you most keen on currently? (Sample size=1,000)

Sharp236
Panasonic77
NEC74
Sony-Ericsson69
Toshiba34
Kyocera30
Motorola28
Mitsubishi25
Casio19
Nokia14
Sanyo12
Fujitsu10
Hitachi9
Samsung6
JRC1
Pantech0
HTC0
Other2
None in particular354

Q3: When upgrading your mobile, what are the features that are important to you. (Sample size=1,000, multiple answer)

Memory card342
Music playback199
One Seg (terrestrial digital TV)195
Infrared176
FeliCa (Osaifu Keitai, electronic cash)152
Water-resistance, shock-resistance109
GPS99
Full browser69
Bluetooth52
AM Radio39
Wireless LAN34
Document viewer (Excel, etc)32
Digital radio23
Changeable faceplate19
Analogue television18
Electronic compass17
Other23
Nothing in particular331
Read more on: ,

Leave a Comment

 

1 Trackback \ Ping »

  1. September 16, 2013 @ 15:59

    […] usually get it wrong. Here’s the results of a poll of Japanese consumers from 2007 about "what they wanted from their next phone" […]