The Great Natto Famine of Heisei 19


UPDATE: This diet does not work!

I’m sadly unable to find any surveys related to the biggest buzz on the English-language internet last week, the release of Apple’s iPhone, so instead I’ll report on goo Ranking’s look at the biggest buzz on Japanese web sites, namely what keywords people are using in goo’s search engine to look for natto. The data was collected between the 7th and 16th of January 2007, or Heisei 19 in the Japanese calendar, thus the title.

Natto is fermented soya beans, and if you search YouTube for natto you can see rather a lot of foreigners (and one cat) trying to eat it. (link flood coming up!) The shortage of natto has been widely blogged about, and was sparked by Aruaru Daijiten, a popular health (and quackery) show, who in their first show of the New Year introduced the natto diet, which is basically one pack of natto before breakfast and evening meals, then eat just as much as you normally do, assuming the natto hasn’t put you off your food altogether! The most beneficial way to eat natto is to stir it at least 50 times then leave it to stand at room temperature for 15 minutes. It’s something to do with assisting the production of DHEA to increase your metabolic rate, apparently.

In other related news, World Net Daily (I can’t believe I’m linking to that rag!) reported how soy beans turn you gay; natto may be one of the most potent soy bean products, if this video is to be believed! (Note – not really recommended for viewing at work, and probably highly offensive to the typical World Net Daily reader)

Notes in brackets are explanations by me. Note that the show that broke the news, Aruaru Daijiten, does not feature in the search results, which suggests that they have filtered them out. Note also that some results feature more than once – this is due to different order of words or positioning of spaces.

RankSearch KeywordsScore
2Natto diet27.0
3Natto recipe3.9
4Okame (brand name) natto1.6
5Natto how to make1.6
6Natto sold out1.6
7Kume (brand name) natto0.5
8Bacillus natto0.4
9Natto television0.3
10How to eat natto0.3
11Sugared red beans (“sweet natto” in Japanese)0.2
12Fancl (brand name) natto0.1
13Sugared red beans how to make0.1
14Effect of natto0.1
15Natto maker0.1
16Natto kinase0.1
17Natto soup0.1
18OMC (supermarket chain) cheap natto0.1
19Natto pasta0.1
20Mito (brand name) natto0.1
21Otofuke (brand name?) natto0.1
22Daiei (supermarket chain) cheap natto0.1
23Listed stock natto
24Natto kimchi
25Natto news
26Natto society
27Natto ventilation (I think this refers to letting it “breath” after opening)
28Natto boom
29Natto bald
30Natto chahan (served over fried rice)
31Natto toast
32Mold countermeasures natto
33Natto overating ventilation
34Natto delivery service
35Nato avocado
36Kaneyama (brand name) natto
37Natto goo
38Funa (brand name) natto
39Natto umaibou (Sweet stick, it seems)
40Natto maker
41Natto overeat
42Yoichi (city (and brand?) name) natto
43Natto and egg
44Natto illustration
45Kyuushuu natto manufacture location
46Natto fart
47About natto
48Natto Mitsukan (brand name)
49Home-made natto maker
50Natto two-pack
51Natto mochi
52Natto uric acid
53Natto heart
54Natto choco
55DHEA natto
56Rejuvination effect natto
57Natto raayu (spicy Chinese oil)
58Natto all you can eat
59Polyamine natto
60Natto pseudoscience
61Natto package
62Natto kinase powder
63Natto rice side dish
64Natto package ISO
65Natto composition
66Mukashinagara (brand name, “old-fashioned”) natto
67Megabu (brand name) natto
68Natto mix number of times
69High blood pressure natto
70Functional food natto
71About natto power
72Natto sold out
73Rock natto
74Natto meat sauce
75Natto ranking
76Odourless natto
77Natto gold flakes
78Dried natto
79Ulcerative colitis natto
80Natto infertility
81Order natto
82Natto revolution
83Natto’s secret
84Natto hate
85Natto frozen
86Daikokuji (brand name) natto
87Baby food natto
88High power natto
89Natto = constipation
90Kume (brand name) natto
91Natto shortage
92Natto toast
93Ventilation natto
94Okura natto rice
95Azuma (brand name) natto
96Good morning natto
97Natto pregnancy
98Natto manufacture
99Functional food natto
100Natto buy up
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