Using a senior-targeted portal or community? graph of japanese opinionWith Japan’s population aging at quite a pace, japan.internet.com published the results of some timely research by JR Tokai Express Research into old folks-targeted web sites. They interviewed 330 mature people from their internet monitor group; 74.5% were male, and 70.9% were in their 50s, 26.1% in their sixties, and 3.0% in their seventies.

Note being of that age yet, I cannot really comment, but my father is currently learning how to surf as part of free training provided by the Scottish (or British?) government for everyone of a retired age. Currently all of the internet is delegated to my mother, so we’ll see wht he gets up to after he finished his training!

Q1: Are you currently using a middle-aged or senior-targeted portal or community site? (Sample size=330)

Using one 7.3%
Not using one (to SQ) 92.7%

Q1SQ: Would you want to use a middle-aged or senior-targeted portal or community site? (Sample size=306)

Want to try 51.6%
Don’t want to try 48.4%

Combining the two, we get:

Q1+SQ: Are you currently using a middle-aged or senior-targeted portal or community site? (Sample size=330)

Using one 7.3%
No, but want to 47.9%
No, and don’t want to 44.8%

Q2: What sort of information or services would you want from a middle-aged or senior-targeted portal or community site? (Sample size=330, multiple answer)

  Votes Percentage
Travel and destination information 235 71.2%
Lifestyle-related information 229 69.4%
Health-related information 209 63.3%
PC and internet-related information 103 31.2%
Meeting people and keeping in touch 74 22.4%
Somewhere where I can contribute my own contents (hobby-related, etc) 46 13.9%
Job-seeking information 15 4.5%
Other 12 3.6%

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