Who do you think will win the 2006 World Cup? graph of japanese opinionMyVoice surveyed thier community at the start of May to find out what their plans were for the upcoming 2006 FIFA World Cup™. They got 14,800 replies to their private internet questionnaire, with 54% of the respondents female. 4% were in their teens, 22% in their twenties, 39% in their thirties, 23% in their forties, and 12% in their fifties.

I’d like to watch a number of the World Cup matches, but sadly wifey controls the remote! I’ll probably have to make do with the highlights on news programs, which will no doubt be 95% covering the Japanese team, then 5% for the rest of the matches. I’ve got little confidence in Zico as the manager; despite him winning the silverware at the Asian Cup, I just don’t warm to him.

The press seems to have already written off the qualifying round as a mere formality despite Croatia being rather strong, and of course there’s Brazil there too.

Q1: How interested are you in the World Cup? (Sample size=14,800)

Very interested 21.4%
Quite interested 35.8%
Not really interested 23.4%
Not interested at all 19.4%

Q2: How will you watch the World Cup games? (Sample size=14,800, multiple answer)

Watch on TV at home 70.2%
Watch the game live in a bar, shop or on the street 3.0%
Listen to the radio 1.9%
Watch on a big screen in a stadium 0.7%
Watch it in person in Germany 0.5%
Other 2.3%
Don’t think I’ll watch 27.4%
No answer 0.3%

As a Scot, I’m really suprised at seven in ten planning on just watching at home yet just 3% planning on watching in a pub or similar location.

Q3: Who do you think will win the 2006 World Cup? (Sample size=14,600)

Brazil 38.4%
Germany 9.4%
Japan 4.1%
Argentina 3.8%
Italy 3.7%
England 2.2%
France 1.4%
Holland 1.3%
Spain 0.8%
Croatia 0.3%
Mexico 0.2%
South Korea 0.2%
USA 0.2%
Czech republic 0.1%
Sweden 0.1%
Portugal 0.1%
Costa Rica 0.1%
Iran 0.1%
Poland 0.0%
Tunisia 0.0%
Other 0.1%
Don’t know or not interested 32.9%
No answer 0.2%

Q4: When you hear “World Cup”, what corporations come to mind? (Sample size=14,600, multiple answer)

Adidas 27.9%
Coca-cola 25.3%
McDonalds 13.1%
Mastercard 9.2%
Fuji Film 5.0%
Budweiser 4.8%
Yahoo! 4.8%
Toshiba 3.6%
Philips 1.8%
Hyundai 1.3%
Deutsch Telecom 1.2%
Continental 0.9%
AVAYA 0.8%
Gillette 0.8%
Emirates Airline 0.7%
Other 4.2%
Don’t know 44.3%
No answer 0.3%

Q5: Please select what you’re thinking of doing in order to enjoy the World Cup. (Sample size=14,600, multiple answer)

Watch special programs 12.6%
Watch players’ recent matches or plays 7.4%
Participate in lotteries for tickets and souvenir goods 5.4%
Read or register at related internet sites 5.0%
Buy a new TV or hard disk recorder or other home equipment 4.8%
Buy or read commemorative books or magazines 4.0%
View related DVDs, videos or other similar contents 2.5%
Buy replica uniform or other supporter’s goods 2.4%
Participate in internet-based world cup community 1.9%
Get pay-TV channels 1.7%
Buy One Seg phone, etc so I can watch matches when outside 1.5%
Apply for tickets for matches 1.0%
Buy a World Cup-themed game 1.0%
Travel to Germany 0.7%
Publish World Cup info and impressions on my blog, etc 0.5%
Bet on the World Cup 0.4%
Participate in a non-internet-based World Cup fan club, etc 0.3%
Not done any of the above, or no plans at all 71.6%
No answer 0.5%

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