Starbucks rules in Japan too


How often do you visit a self-service coffee shop? graph of japanese opinionMyVoice carried out a survey of its community at the start of this month to see what they thought about self-service (counter service only) coffee shops. 16,311 people, 46% male, completed their internet questionnaire. 3% were teenagers, 24% in their twenties, 37% in their thirties, 24% in their forties, and 12% fifty years old or over.

Japan is apparently the only country in the world (sorry, I can’t find a definite statement of the statistics) where the Coca-Cola Company make more money (or sell more by volume, or something) with a drink other than their signature fizzy brown bevarage, namely their line of Georgia canned coffee, which are, on the whole, either over-sugary, over-milky (a friend got kidney stones from drinking six or eight cans a day and hardly any other liquids, bar beer) or over-bitter for my taste.

Also note that in Japan there is little tradition of carrying out a cup of coffee from a shop. Even around Starbucks, almost no-one will drink their coffee anywhere bar the shop; I personally can only recall one time seeing a Japanese person carrying a coffee cup onto a train, for instance.

Finally, most coffee shops are still smoking. Starbucks is non-smoking throughout (except for seating outside, if available), but other chains often have perhaps only have a quarter or less reserved for non-smokers, and little effective segregation. However, note the last question, about why people like their particular favourite chain – only 9.5% choose smoking segregation (all non-smoking was not an option) as a plus, at most just a fifth of the Starbucks fans, versus 9% who choose that smoking is allowed, which is again just about a fifth of those with a favourite other than Starbucks.

I seem to have written far too much about Starbucks already! I’m much more a tea and table service man myself.

Q1: Which drinks do you usually drink a lot of? (Sample size=16,311, multiple answer)

Green tea54.2%
Brown tea43.6%
Milk, milk-based drinks31.7%
Oolong Tea30.8%
Fruit juice, fruit drinks21.1%
Mineral water20.0%
Sports drinks19.9%
Fizzy drinks17.5%
Nothing in particular1.3%

Q2: About how often do you visit a self-service coffee shop? (Sample size=16,311)

Almost every day2.6%
Three or four times a week3.6%
Once or twice a week11.2%
Two or three times a month21.9%
Once a month or less42.2%

Note that people may visit coffee shops but drink something other than coffee.

Q3: At what times do you visit self-service coffee shops? (Sample size=approximately 13,277, self-service coffee shop users, multiple answer)

When I want a rest46.5%
To chat with friends32.9%
Just to pass the time29.3%
For snacks29.0%
When my throat is dry24.8%
To change the/my mood22.4%
To eat lunch16.9%
Don’t know why!14.6%
When I want a smoke9.2%
To eat breakfast8.8%
Business discussions, meetings, other work5.4%
To read4.8%
To study2.9%
To eat evening meal1.8%
To use PC1.4%
No answer1.3%

Q4: What self-service coffee shops have you used? (Sample size=approximately 13,277, self-service coffee shop users, multiple answer)

Doutor Coffee78.8%
Tully’s Coffee32.4%
Saint Marc Cafe30.5%
Pronto Caffe25.9%
Excelsior Caffe25.6%
Caffe Veloce22.0%
Cafe de Crie15.7%
Cafe Colorado7.4%
No answer1.4%

Q5: What self-service coffee shop chain do you like the most? (Sample size=approximately 13,277, self-service coffee shop users, multiple answer)

Doutor Coffee19.7%
Tully’s Coffee3.9%
Saint Marc Cafe3.3%
Excelsior Caffe2.7%
Caffe Veloce2.5%
Cafe de Crie1.3%
Cafe Cororado0.3%
None in particular27.7%
No answer1.7%

Q6: For what reasons do you like that self-service coffee shop chain the most? (Sample size=approximately 9,374, those with favourite self-service coffee shop, multiple answer)

Drink taste or quality is good45.0%
Reasonable prices40.8%
Good atmosphere in shop37.1%
Easy to enter shop interior25.3%
Good access17.5%
Food taste or quality is good16.2%
Varied menu14.3%
Originality of menu10.6%
Smoking is segregated9.5%
Smoking is allowed9.0%
Don’t know why!8.7%
Good service8.7%
Shop brand8.2%
Points or promotions1.3%
Nothing in particular1.9%
No answer0.4%
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