Oseibo gift wantsgoo Research recently carried out a survey on Oseibo gifts, the traditional end of year gift-giving period in Japan, in conjunction with Yomiuri Shimbun and NTT Resonance. Just 1,079 people were questioned from their internet monitor group, but no breakdown by age or sex is reported, nor is the sample size for each individual question noted.

Luckily at my place of work there is no Oseibo bribery gift-giving custom from employee to boss, but we do get the occasional free calendar or diaries from associated companies, and a friend of the family usually gives us a couple of jars of instant coffee.

Q: What are the important points when choosing a gift? (Multiple answer)

Receiver’s likes 51.7%
Whether I’d be happy to receive the gift 43.6%
Receiver’s family make-up 20.4%
Price 20.4%
Send the same thing every year 16.7%
Well-known or trusted brands 6.3%
Whatever’s popular that year 2.5%
Other 2.1%

Q2: About how much is your average budget per gift?

Up to 2000 yen 3.1%
2000 to 4000 yen 54.9%
4000 to 6000 yen 38.5%
6000 to 8000 yen 1.8%
8000 to 10,000 yen 0.9%
10,000 to 20,000 yen 0.7%
Over 20,000 yen 0.1%

Q3: This year, to how many people do you plan to send gifts?

One or two people 54.4%
Three to five people 35.6%
Six to nine people 7.3%
Ten or more people 2.7%

Q4: This year, who do you plan to send gifts to? (Multiple answer)

Parents 50.4%
Other relatives 39.2%
Friends not related to work 21.5%
Boss 17.0%
Work associates or customers 13.9%
Nakodo 10.5%
Workmates or subordinates 2.8%
Other 4.5%

Q5: Why do you send Oseibo gifts? (Up to two answers)

Because the person has recently helped me out 70.1%
Because the person in the past has helped me out 38.8%
Because the person will also send me a gift 14.5%
No particular reason 8.8%
In order to keep harmony in work relationships 6.3%
Because it’s good manners to send to a boss, etc 2.8%
Other 1.3%

Q6: This year, from where will you buy your Oseibo gift? (Up to two answers)

Department store 66.7%
Internet 26.7%
Supermarket 20.1%
Confectioner or other specialised store 7.3%
Mail order catalogue 4.3%
Convenience store 1.3%
Other 6.6%

Q7: This year, what Oseibo gifts do you think you want to send? (Up to three answers)

Beer 26.4%
Famous local produce 25.0%
Ham or sausages 18.3%
Tea or coffee 17.0%
Western-style sweets 15.9%
Catalogue gift token 14.9%
Free-use gift token 12.2%
Soap or washing powder 9.6%
Seasonings 7.8%
Complete meal ingredients set 6.9%
Japanese-style sweets 5.8%
Fruit juice 5.5%
Wine 5.0%
Canned goods 4.1%
Dried salted goods (herring roe, salmon, etc) 3.8%
Seaweed 3.5%
Imported alcohol 1.8%
Soy-preserved foods 1.3%
Flowers 1.1%
Socks, shirts, etc 0.4%
None of the above 0.0%
Others 3.2%
No plans to send anything 24.0%

Q8: What would you be most happy to receive as an Oseibo gift?

Free-use gift token 27.3%
Beer 13.5%
Famous local produce 12.7%
Catalogue gift token 10.2%
Ham or sausage 6.6%
Western-style sweets 5.7%
Tea or coffee 4.2%
Soap or washing powder 3.3%
Complete meal ingredients set 3.2%
Wine 2.3%
Domestic alcohol 2.2%
Fruit juice 1.4%
Seasonings 1.3%
Japanese-style sweets 1.0%
Imported alcohol 0.9%
Seaweed 0.7%
Canned goods 0.7%
Dried salted goods (herring roe, salmon, etc) 0.5%
Flowers 0.2%
Soy-preserved foods 0.1%
Socks, shirts, etc 0.1%
None of the above 0.7%
Other 1.1%

Q9: What would you be least happy to receive as an Oseibo gift?

Socks, shirts, etc 14.8%
Flowers 10.5%
Soy-preserved foods 9.6%
Beer 8.2%
Dried salted goods (herring roe, salmon, etc) 7.5%
Domestic alcohol 7.0%
Soap or washing podwer 7.0%
Imported alcohol 5.9%
Ham or sausage 3.6%
Seaweed 3.2%
Seasonings 2.0%
Wine 2.0%
Japanese-style sweets 1.9%
Canned goods 1.7%
Catalogue gift token 1.6%
Famous local produce 1.2%
Fruit juice 1.0%
Western-style sweets 1.0%
Complete meal ingredients set 0.7%
Tea or coffee 0.7%
Free-use gift token 0.3%
None of the above 7.7%
Other 1.0%

In the last two answers, I’ve not sure how None of the above and Other differ!


1 Comment

Giving Thanks Japanese Style | Japan | Japan Travel | Nihon Sun · July 1, 2009 at 15:03

[…] Popular items for oseibo are beer, famous local produce and ham or sausages based on the results of a goo survey translated by Ken at What Japan Thinks.  […]

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