goo Research, in cooperation with japan.internet.com, carried out their 20th survey on blogging in Japan. Note that I have previously translated their 19th survey. Since the number with blogs and the number commenting on blogs have both increased by a factor of six, I wonder if there is a causative relationship here; is genuine interest in the blogosphere increasing people’s urge to post, or is it just blatant self-promotion for ones blog? For me, it’s a combination of the two!

They surveyed 1,083 people, 41.09% male, 1.94% 19 or under, 27.98% in their 20s, 39.24% in their 30s, 19.94% in their 40s, and 10.90% fifty or older.

Q: In the last month, have you viewed a blog? (Sample size=1,083)

Yes 76.36%
No 17.27%
Don’t really know what a blog is 6.37%

The people who have viewed a blog has basically tripled in the last year and a half, and the don’t knows have dropped over six-fold from 40.80% since that very first survey.

As for what sort of blogs people are usually reading, the most popular answer was the bog-standard daily life blogs, at 39.90%, followed by no theme in particular at 32.04%, with film and music blogs third, way back at 16.93%.

Q: Have you posted a comment on a blog site? (Sample size=827)

Yes 28.05%
No 71.95%

This percentage is over double the number in the first survey 18 months ago, and allowing for the fact that over three times the number of people are now reading blogs, this represents an increase of a factor of six in the raw percentage of blog posters.

Q: In the last month, which blog service provider’s blogs have you visited? (Sample size=827, multiple answer)

Kokorogu 26.00%
Hadena diary 34.22%
My profile 4.72%
Blog people 6.77%
Livedoor blog 44.38%
excite blog 27.21%
Doblog 5.93%
gooBLOG 36.40%
WebryBlog 5.08%
Blogzine 3.63%
JUGEM 8.59%
SeesaaBLOG 7.86%
Yahoo! BLOGS 46.07%
yaplog 16.08%
Ameba Blog 26.12%
Rakuten Blog 34.70%
MSN Spaces 9.67%

Interesting that the above are all Japanese-based services.

Q: Have you made your own blog? (Sample size=1,083)

Yes 31.86%
No, but I want to try sometime 29.46%
No, and I don’t want to 32.23%
Don’t really know what a blog is 6.46%

The percentage with blogs or planning to make blogs has basically doubled in the last year and a half. Those respondents currently with blogs has increased by a factor of six. Most people have just one blog service account, at 66.09%, but the number with two or more has over doubled since the very first survey. However, although the number of blogs has increased, the percentage updating their blogs at least weekly has dropped 2.5% to 60.00%, but since the number of bloggers has increased six-fold, this drop is perhaps not significant. As for why people create a blog, the main reason is people wanting to keep a notebook, at 57.68%.

Q: Has your blog had a trackback? (Sample size=345)

Yes 70.43%
No 29.57%

Q: Have you done a trackback on another site? (Sample size=345)

Yes 37.10%
No 62.90%

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