Finally a short survey! Asking people who already had a games console at home which one of the new XBOX360, PS3 or Nintendo Revolution they wanted, the following results came out. Unfortunately, as this is only a report about a survey, the figures are a bit rough.

Q: Which one of the big three next generation consoles are you most looking forward to? (Sample size=250+250)

20-29 age group

Playstation 3 66.0%
Nintendo Revolution 8.0%
XBOX360 3.6%
Not looking forward to any of the three 22.4%

30-39 age group

Playstation 3 57.2%
Nintendo Revolution 10.0%
XBOX360 1.6%
Not looking forward to any of the three 31.2%

Asked why they wanted to but the PS3, the most popular answers were “Because it’s the follow-on from the PS2” and “Because it’s Sony”, suggesting that Sony have as strong a brand in the game machine market as Apple do in the portable audio field.

Q: For those looking forward to one of the three new machines, how much would you pay for it? (Sample size=194+172)

20-29 age group

Over 70,000 yen 0.5%
60,000 to 70,000 yen 0.0%
50,000 to 60,000 yen 2.1%
40,000 to 50,000 yen 5.7%
30,000 to 40,000 yen 20.1%
20,000 to 30,000 yen 38.7%
10,000 to 20,000 yen 27.4%
Up to 10,000 yen 3.1%
Don’t want to buy it 2.6%

30-39 age group

Over 70,000 yen 0.6%
60,000 to 70,000 yen 0.6%
50,000 to 60,000 yen 0.0%
40,000 to 50,000 yen 5.2%
30,000 to 40,000 yen 15.7%
20,000 to 30,000 yen 40.1%
10,000 to 20,000 yen 27.9%
Up to 10,000 yen 6.4%
Don’t want to buy it 3.5%

Q: What games do you want to play on the new machine? (Sample size=1000)

RPG Just over 70s%
Simulation Just over 50s%
Action Just under 50s%

Sorry again about the terribly woolly figures!


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