Less than one in ten have bought video online

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Do you buy movies, other video content online? graph of japanese statisticsjapan.internet.com recently reported on a survey conducted by goo Research into video sharing services, and found, not much to anyone’s surprise I would guess, that very few had actually paid for video content online.

Demographics

Between the 10th and 13th of April 2012 1,095 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the samples were male, 16.6% in their teens, 18.3% in their twenties, 21.6% in their thirties, 16.0% in their forties, 15.6% in their fifties, and 11.9% aged sixty or older.

I use video sites sometimes, myself. I keep wondering if I should get into the video blogging business – just straightforward talking head nonsense, but I’ve got a good face for radio, and a good voice for newspapers. I’d probably also need some shtick – I remember being quite impressed a few years ago by someone who did a podcast whilst walking through Tokyo, but it all boils down to that I’m just too shy to do my thing in public!
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Personal contents on YouTube and Nico-Nico Douga

Would you like to upload your own video to YouTube, etc? graph of japanese statisticsHere’s an interesting look by iShare on a topic I’ve not seen covered in detail in either Japan or the English-speaking sphere, a look at personal video creation, in particular how people use them on video sharing sites like YouTube or the Japanese equivalent Nico-Nico Douga.

Demographics

Between the 16th and 21st of June 2010 533 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.2% of the sample were male, 28.9% in their twenties, 35.5% in their thirties, and 35.6% in their forties.

The vast majority of videos I watch on YouTube are cat ones. However, I recently came across this slightly NSFW series of remixes of a song about a horse, which was rather entertaining.
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What Japan Thinks video: two alarm clocks

Following on from when I commented on my own experiences in yesterday’s survey into mobile phones versus alarm clocks, as promised (threatened?), I uploaded a look at my two alarm clocks:

Please take the time to vote below…

So, what did you think?

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YouTube usage in Japan

Have you ever embedded a YouTube video on an SNS, blog, etc? graph of japanese statisticsAlthough other reports have shown that visitors to the home-grown competitor to YouTube, Nico-Nico Douga, stay longer and watch more per session, in terms of both visitor numbers and total viewing time, YouTube is still ahead. Therefore, this survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc looked only at YouTube.

Demographics

On the 6th of August 2008 330 members of the JR Tokai Express Research monitor group employed inb either public or private industry completed a private internet-based questionnaire. 69.7% of the sample were male, 9.7% in their twenties, 36.1% in their thirties, 41.2% in their forties, 10.6% in their fifties, and 2.4% in their sixties.

Q1 is a bit of a poor question as when you first access it defaults to the country and language setting of you browser (I think), but from a menu on top you can change both the language and the default country, so presenting a binary Japan versus USA is incorrect. I use Japan as my location and UK English as my language, so how would I answer?

Q2 is also confusing as what is entertainment? I guess that means clips from television variety programs, but it’s difficult to be sure.
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YouTube still leading, but local competition gaining a little

What do you think of comments attached to videos on Nico Nico Douga? graph of japanese statisticsPerhaps mainly due to the ease of embedding video into third party web pages, YouTube still has a lead of over three-to-one over its nearest competitor in the Japanese video sharing league. To find out more about how people use these sites, japan.internet.com reported on a survey by Cross Marketing Inc that looked at video file sharing.

Demographics

Over the 8th and 9th of August 2007 300 members of Cross Marketing Inc’s online monitor group completed a private online questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties.

If you want to look at Nico Nico Douga – oops, I’ve just looked at Nico Nico Douga, and new free accounts are limited to access between 2 am and 7 pm. I think their commenting system allows messages to be overlaid on videos, so if anyone knows the details, please leave a message!
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Pose a question to Tokyo’s Governer, Shintaro Ishihara

I happened to notice on YouTube that an offline and online Tokyo news broadcaster Tokyo MX is currently copying CNN’s YouTube presidential candidates debate idea, by gathering questions for everyone’s favourite politician, the great internationalist Shintaro Ishihara. They are looking for 30 second questions to pose to him at some as yet unannouced date, and I suspect that questions from foreign residents might have a good chance of getting through, especially given the quality of the other two posts to date!

http://www.youtube.com/watch?v=SJCduU2ChJ0

If anyone makes a contribution, please let me know and I’ll add it to this page.

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Ads thrashing pr0n on YouTube

Ever talked about YouTube, etc contents on your own blog? graph of japanese opinionjapan.internet.com reported on a recent survey conducted by Cross Marketing Inc into movie file sharing sites. Over two days at the end of March 300 members of their internet research monitor group completed a private survey.

Demographics

As usual for Cross Marketing, the group was split 50:50 male and female, and 20% in each of the age groups from teens to fifties. In addition, all the respondents lived in Tokyo and the surrounding area.

As well as the well-known YouTube, another sharing site mentioned was ニコニコ動画, nico-nico douga, Nico Video, a new-to-me movie sharing site, it seems. In addition, the article mentions a word-of-mouth campaign on behalf of Sound Portal that was conducted through the release of their promotional advertisement to YouTube.
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YouTube Japan: many users but few copyright concerns

Do you know the web site 'YouTube'? graph of japanese opinionCNET Japan recently published the results of a survey conducted by a new-to-me research company, Media Interactive, regarding the video sharing site “YouTube”. The complete survey is not available, so this report may appear to be incomplete in parts. My apologies in advance. Recently the issue of respecting copyright on YouTube in Japan has become quite a major topic.

Over the first two days of February they interviewed 2,186 members of their internet monitor group (sign up here for iResearch and perhaps win a Wii, iPod, DS, etc) over the age of 18 by means of a private internet-based questionnaire. No demographic information is available, however.
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Search is Google, shop is Rakuten, movies is YouTube

Instinctively, movie sharing service is..? graph of japanese opinionjapan.internet.com published the results of a survey conducted by goo Research into what brands people associate with internet services. Over three days at the start of February 1,083 people from their monitor group successfully completed a private online questionnaire. The male-female split was half-and-half to three significant digits; there was one more male than female respondent. 13.5% were in their teens, 11.5% in their twenties, 14.9% in their thirties, 18.2% in their forties, 20.0% in their fifties, and 22.0% in their sixties.

On a statistical note, recently goo Research’s samples seem to be more balanced both sex and age-wise; they used to be around 55:45 male to female and biased towards the thirties age group, but this is the second time recently I’ve noticed a more balanced age spread.

I reported on a similar survey conducted this time last year, so it may be instructive to cross-reference. Google has surpassed Yahoo! for search; this trend is also visible, but not so strongly, in actual search engine use. Regarding shopping, Rakuten Marketplace retains their huge lead over Amazon, perhaps due in part to their bordering-on-spam use (abuse!) that they make of your mail address, one reason I will never shop there. They do not have a one-click unsubscribe option, and they freely share your mail address between all the shops there. Even if you just use the Y-Not! free email greeting card service that they bought out last year, they automatically subscribe you to their system and pass the address on to their shops. You have been warned!
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Mobile phone web site access

Want to access YouTube from your mobile phone? graph of japanese opinionjapan.internet.com recently reported on a survey conducted by Cross Marketing Inc in the middle of November into the use of web sites from mobile phones. 300 mobile phone owners, 50.0% male and 50.0% female, with 20.0% in their teens, and 20.0% in their twenties, thirties, forties and fifties completed the private internet-based survey.
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