世論 What Japan Thinks

With Kirin having previously announced a price rise in beer next February, and with Asahi today also making a similar announcement, it is timely to look at this survey conducted by goo Research in conjunction with the Yomiuri Shimbun into the rise in the price of beer.

Demographics

Little demographic information was given for this survey, bar that 1,092 people over the age of 20 were interviewed at the start of November 2007. Not even the sample sizes for the questions were listed!

It may be interesting to compare the results of this survey with a recent one on the rise in instant ramen prices.

One thing I’ve never understood is that comparable beers from all the three big brewers are the same price, and they are sold at almost the same price everywhere from the largest megastore to the smallest vending machine. Surely they cannot be running a cartel?

Note that currently a 350 millilitre can of beer retails for about 207 yen from a convenience store.
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With just a few days to go before the end of November, which means that for residents of Japan planning to send 年賀状, nengajou, New Year Cards for the Year of the Rat, this weekend is your last chance to get a discount for early orders. To see what the Japanese are planning to do this year, goo Research, in conjunction with the Yomiuri Shimbun, performed a survey on New Year Postcards. It may be instructive to look at last year’s survey on New Year Postcards to see how opinions have changed over the last year.

Demographics

Unfortunately little demographic information was reported, bar that the fieldwork was conducted towards the end of October, with 1,082 successful responses received.

For those of you in the USA, or in fact Japan, as they do ship internationally, wanting your own custom New Year cards (or Christmas cards, or any other occasion, may I recommend TinyPrints as a high-quality supplier of personalised stationery, with many card designs starting from just over a dollar per card. Note if you choose to order, enter the code WINTER07 for a 5% discount, expiring on the first of February 2008.

We’ll personally be ordering about 80 cards from 55 station this weekend, and even though the coming year is the Year of the Rat we’ll give Mickey Mouse a miss, instead getting a mix of Hello Kitty and Rilakkuma photo cards. Printing the address on the back of the cards will however be done ourselves at home. Although ordering cards seems expensive up front compared to home printing, once you budget for printer ink, losses due to paper jams, and other required user effort, it’s actually quite reasonable, and the print quality is considerably higher than a standard home ink jet.

Note that in Q1SQ1, the 8% who said they won’t print their New Year Postcards includes those buying pre-printed cards and writing addresses by hand, and those who handmake their own cards.
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I’m personally not convinced that natsu-bate, fatigue brought on by the summer heat, really does exist as a diagnosable illness, or whether it is just another thing the Japanese like to complain about, just like stiff shoulders. Regardless of whether it is real or not, here comes another slighly incongruous double-header from goo Research, conducted in conjunction with the Yomiuri Shimbun, looking at both the upcoming upper house elections and the summer heat.

Demographics

Between the 22nd and 24th of June 2007 546 people in their teens to their thirties who were members of the goo Research monitor group completed an internet-based questionnaire. The group was split 50:50 male and female, and 37% attended school or university, 26% were full-time company employees, and 13% were homemakers. More detailed information was not presented.

I’m not particularly surprised by Junichiro Koizumi coming tops of the poll, and Abe barely ranking, but I am surprised by the foreign secretary Taro Aso coming second, but after his recent Alzheimer’s comment, I wonder if he would drop out of the rankings were the survey repeated today.
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goo Research, in conjunction with the Yomiurin Shimbun, published the results of a survey conducted into youth and volunteering and pets. This is the second time there’s been a strange combining of topics by goo Research; last time it was love and comedy.

Demographics

Between the 24th and 26th of April 2007 550 members of goo Research’s online monitor panel completed a private questionnaire. There was an exactly 50:50 split between the sexes, and 35% of the respondents were students, 31% in full time employment, and 11% fulltime homemakers. The occupation (or lack thereof) of the remaining 23% was not reported.

Looking at the results, it is nice to see that a majority have some degree of interest in volunteer activities, with a large minority willing to take part in them. Through the union at work I occasionally see calls for volunteers for river bank clearing, etc and whilst I have an interest in that, I really do not want to do anything for the union as they do very little for me. Last year in fact they tried to get me to volunteer (there is an almost-obligatory volunteering system) to take part in a campaign to get people to vote.
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The Yomiuri Shimbun, in conjunction with goo Research, recently published the results of a survey conducted between the 9th and 11th of March on the subject of global warming.

Demographics

1,107 members of goo Research’s internet monitor group successfully completed a private internet-based questionnaire. 50% of the sample was male, 22% in their twenties, 18% in their thirties, 21% in their forties, 17% in their fifties, and 21% aged sixty or older.

Note that the winter of 2006/2007 was very mild, with no snow falling in Tokyo during the official winter period, the first time this had occurred since records began in 1877, thus perhaps focusing minds on the topic. In addition, Al Gore’s An Inconvenient Truth had recently opened in Japanese cinemas.

Although this survey reports broad support for charging for plastic bags at checkouts, according to some statistics I saw, these bags represent just 2% of all household rubbish, in constrast to other plastic food wrappers making up almost 30% of the average garbage bag. The defense I saw of the policy was that the fees may engender awareness of the overuse of wrappings thus encourage people to use less, but it is the manufacturers who do the overwrapping, so there is little that the consumer can do to influence this, I fear.
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goo Research recently published the results of some research conducted in cooperation with Yomiuri Shimbun into fish and shellfish, conducted amongst their online monitor group between the 16th and 18th of the February.

Demographics

1,091 successfully completed the questionnaire. 50.3% were male, 21.8% in their twenties, 18.4% in their thirties, 21.6% in their forties, 17.5% in their fifties, and 20.6% aged sixty or older.

Note that in Q7 just 1% eat fish or shellfish less than once a month, which suggests that vegetarianism still has a long, long way to go in Japan! In addition, I wouldn’t be surprised if a significant part of that 1% included people who eat meat instead.

You may be interested in cross-referencing this with another recent survey on tuna habits and quota cut awareness.
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It’s been quite a while since I’ve looked at a political opinion poll, so with the recent changes at the top with Junichiro Koizumi being replaced by Shinzo Abe, and with North Korea being a tad unreasonable at the moment, I think this would be a good time to present a translation of a survey of public opinion by the Yomiuri Shimbun on the new cabinet and the recent trip to China and Korea.
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The Yomiuri Shimbun (Osaka only?) recently published the results of an opinion poll conducted in conjunction with goo Research to find out what users of Hankyu and Hanshin think about the takeover plans by Hankyu. Over four days at the end of June they got 1,065 members of the goo Research monitor group who were resident in the Kinki area to respond successfully to their internet-based questionnaire. 2% of the sample were under twenty years old (actually just 18 or 19 years old), 20% in their twenties, 41% in their thirties, 25% in their forties, 9% in their fifties, and 3% sixty or older. 58% of the sample was female. Note that sample sizes for the various sub-groups are not described.

For those of you not familiar with the Osaka private railway situation, both Hankyu and Hanshin run between Osaka and Kobe, along with a few other lines, of course. Although price-wise both services are much the same, Hankyu are nominally the first-class service, Hanshin third-class. (The ex-state-owned JR is second-class.) Hankyu has plush green seats with wood-panel effect walls in the carriages, and their line runs at a higher elevation between the two cities; the line, in fact, when passing through some of the posher areas like Shukugawa, Ashiya and Mikage defines the land prices to some extent; the hill side is more pricey than the sea side. Hanshin on the other hand passes through a lot of council housing estates, industrial areas, and the like, and while their trains are kept in tip-top nick, like almost all trains in Japan, of course, they are built to a much more basic design and finish.

The other business area where the contrast between the two companies could not be clearer is in their most famous subsidiaries; the manly and sweaty Hanshin Tigers baseball team versus the trying-to-be-manly-but-not-succeeding and definitely not showing any sweat Takarazuka Revue, the all-female song-and-dance theatre.

Finally, just as a bit of trivia, the name 阪神, hanshin, is just an abbreviation of the kanji for Osaka and Kobe, whilst 阪急, hankyu, is a contraction of Osaka Express.
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goo Research recently carried out some research on the fallout from the “Livedoor Shock”, as it is being called in Japan, and Horie’s arrest. The research was carried out in conjunction with the Yomiuri Shimbun.

Just as background, when the story broke on the 16th of January, The Tokyo Stock Market Mothers Index in particular, within which many new IT firms are listed, fell around 22.4% over the following two days.

For this survey, 1,092 people (I believe they all owned shares) were questioned to see how they had felt the effects of the Livedoor Shock. Note that the survey was conducted on the 1st and 2nd of February, by which time the main TOPIX index had recovered all its losses, but as can be seen later, the personal investors were still hurting, suggesting that they were holding IT-heavy portfolios or other high-risk investments.
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goo Research recently carried out a survey on Oseibo gifts, the traditional end of year gift-giving period in Japan, in conjunction with Yomiuri Shimbun and NTT Resonance. Just 1,079 people were questioned from their internet monitor group, but no breakdown by age or sex is reported, nor is the sample size for each individual question noted.

Luckily at my place of work there is no Oseibo bribery gift-giving custom from employee to boss, but we do get the occasional free calendar or diaries from associated companies, and a friend of the family usually gives us a couple of jars of instant coffee.
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