世論 What Japan Thinks

Not too surprisingly, Yahoo! comes out on top as the most frequently used news site in Japan, but there are still many interesting results in this survey from MyVoice into news sites.

Demographics

Over the first four days of April 2008 14,913 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample was female, 1% in their teens, 15% in their twenties, 37% in their thirties, 30% in their forties, and 17% in their fifties.

I am glad to see that the top complaint is the lack of information in articles; most Japanese articles are just two or three paragraphs long and as a user of Google News one finds very similar reports in different papers. Google News also reveals another problem, namely that articles often expire really quickly; even after only a few hours a lot of the links on Google News lead to error pages.

For English news on Japan, I recommend the appropriately-named News on Japan as a useful aggregator of news, although in a few months there may very well be a new challenger in this market…
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Yahoo! is stupidly popular in Japan for just about everything, it seems, so this recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into Yahoo! JAPAN reveals what people do at the portal.

Demographics

On the 28th of February 2008 330 members of JR Tokai Express Research’s online monitor panel employed in either the private or public sector completed a private internet-based questionnaire. 82.7% of the sample were male, 10.9% in their twenties, 38.5% in their thirties, 36.1% in their forties, 11.2% in their fifties, and 3.3% in their sixties.

As suspected, last week’s survey that claimed only 18% used a portal’s train scheduler seems to be wrong, as here nearly half of all users say they use Yahoo! Transit to find their connections. I’m surprised at the large number using maps, however, as there are plenty of competing services that many businesses directly link to.
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Google rightfully beats Yahoo! hands down for English language search, but I never seem to have too much luck with Google and Japanese. I stay away from Yahoo! Japan as I find the design extremely ugly, but this doesn’t seem to be a factor with the natives according to a survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into information gathering through search portal sites.

Demographics

Between the 31st of January and the 3rd of February 2008 330 members of the JR Tokai Express Research monitor group employed in either public or private industry completed an internet-based questionnaire. 80.9% were male, 10.0% in their twenties, 40.0% in their thirties, 37.3% in their forties, 11.2% in their fifties, and 1.5% in their sixties.

One thing I’m not sure if Yahoo! Japan does, but it is something that Google definitely doesn’t, is to search alternative verb forms, so that if you put in the infinitive it also searches past tense, progressive, passive, and so one. That would be nice, but top of my wish list would be alternative kanji and kana alternatives for a word; for example, skin clinic could appear as 皮膚科, 皮フ科, ひふ科 or even ヒフ科, so it would be nice if I typed in just one form and the search engine matched all the variants.
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I love search engines, not least because they are responsible for generating about 75% of my AdSense income! I get barely any traffic from Japanese-language searches, however. To find out a bit more about what the Japanese do with them, as reported by japan.internet.com, JR Tokai Express recently conducted a survey into the rather grandly titled subject of information gathering power of search portal sites.

Demographics

On the 7th of September 2007 334 members of the JR Tokai Express Research monitor group who were employed in the public or private sector (why limit to these, I don’t know. Perhaps there was additional questions on work-based usage patterns?) answered an internet-based questionnaire. 82.3% of the sample was male, 12.3% in their twenties, 40.1% in their thirties, 38.9% in their forties, 8.4% in their fifties, and 0.3%, or just one person, was in their sixties.

I’d love to know where people most often get their answers from. If the Japanese keyword side of the search engines are as polluted with Wikipedia results as the English side, then perhaps a lot of people are taking the Wikipedia results at face value. There was an interesting case this week about how a rogue edit, making the recently-deceased Ronny Halzehurst a co-author of a pop hit, was copied by lazy journalists, and now these newspaper’s error is used to back up the veracity of Wikipedia’s disinformation.
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Last week we learnt that almost all Japanese net users used Google, and indeed almost 50% claimed to use it always, although Gen Kanai did alert me that the figures were most likely dud. To back up his claim, I now present a survey reported on by japan.internet.com, performed by Cross Marketing Inc, on search engine access.

Demographics

Over the 22nd and 23 of August 2007 300 members of the Cross Marketing Inc online monitor group completed a private internet-based questionnaire. As usual for Cross Marketing, the sample was evenly split; 50:50 male and female, and 25:25:25:25 from each of the age groups from twenties to fifties.

For myself, I am very rarely unfaithful to Google; whenever the need to access Yahoo! or MSN comes up, I search Google for the engine rather than have any bookmark at the ready. Wifey on the other hand has MSN Japan as her home page and has both Yahoo! and Google toolbars installed. I can’t say I’ve ever seen her use the Yahoo! bar, though, but that’s another matter altogether.

I’m not sure how to interpret the results in Q1SQ1 and Q1SQ2 – why do a larger percentage of Google users have other search engines bookmarked? Is it due to more knowledge of their tools, more power users, or is it that Google does not fully meet Japanese users’ needs?
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Recently, IT Media published a list from Yahoo! Japan of the top search keywords through Yahoo!’s search engine, grouped into various categories. Below are a few of the categories, where I presume the more adult search terms have been removed! First, the top overall keywords.
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